Laticrete launches Laticrete University

Words: Jared CooperLaticrete, a global manufacturer of premium installation and finishing systems for the building industry, has announced the launch of Laticrete University. Based on the company's award-winning Profit Through Knowledge (PTK) technical seminars, this industry-leading e-learning program presents training videos and tests online. Laticrete University lessons are developed specifically for distributors, dealers, installers and other professionals interested in vital industry and product information. Laticrete University makes it possible for anyone within the industry to train from the comfort of their home or office.

The program can be accessed online at www.brainshark.com/laticrete.

"Effective and proven training is necessary for any company or individual in our industry interested in learning about new products, modern technology, and best practices," said Director of Technical Services, Art Mintie. "Through Laticrete University, we have made our PTK seminars available to anyone looking stay ahead of the curve."

Laticrete University segments include tutorial videos followed by a short test that measures the participant's knowledge retention. Upon the successful completion of a segment, participants can print a certificate or have it e-mailed to them. Each training segment is based on PTK technical seminars, which are hosted at the Laticrete headquarters in Bethany, CT. The company recently received top marks for service, support, training and product performance from a 2013 CLEAReport on tile and stone installation contractor market survey. The report was conducted by Clear Seas Research, an independent market research firm, and Laticrete tied for first place among the six manufacturers named in the report for their training programs.

Laticrete University segments cover Laticrete products and important industry topics. Industry-specific topics include lessons on understanding deflection and re-grouting commercial kitchens. Product-specific topics include lessons on the Hydro Ban liquid waterproofing membrane and Latasil sealant.

The demand for Laticrete training has grown tremendously over the past few years, as has the need for an online option. And, while the program has grown in popularity, customers have requested an alternative to in-person training. Through Laticrete University, participants can learn about new products and industry standards without the delay of waiting for a scheduled event or a representative visit. This is one of the many ways Laticrete responds to market needs and adds value in support of its customers.

"We've been looking at a way to provide an online version of our training program for the last seven years, but the technology did not exist in an affordable and easy-to-use manner," said Associate Technical Services Manager, Steven Rampino. "Now we have a system that can deliver our program effectively. This is the future of training."
How I plan to live to 130
November 2026

While talking with one of our mechanics about the importance of changing the oil and keeping equipment greased, a thought occurred to me. These simple maintenance habits keep equipment running smoothly and help prevent breakdowns when you can least afford

Damian Lang
Contractor Tip of the Month
Read More
The Frustration Of Firefighting
November 2026

I find it fascinating what happens when an owner or executive leader walks into a struggling project. Morale picks up. Production improves. People communicate better. Meetings get sharper. Problems that have been sitting around for two weeks suddenly get

Corey Adams
Building More
Read More
Motivate With Money!
November 2026

I get asked about employee incentive and profit-sharing programs with every contractor I coach. Construction business owners seem to be looking for the magic bullet that will motivate their people to work harder and produce more. Some hope that providing

George Hedley
Business Building
Read More
Manufacturer Relationships
November 2026

As a contractor, the last person I wanted to see in my office was a salesman or a sales representative. Now that I better understand being a manufacturer, I see it in a different light. As a contractor, you can control the purchasing of material, understa

Steve Fechino
Fechino Files
Read More