Laticrete launches Laticrete University

Words: Jared CooperLaticrete, a global manufacturer of premium installation and finishing systems for the building industry, has announced the launch of Laticrete University. Based on the company's award-winning Profit Through Knowledge (PTK) technical seminars, this industry-leading e-learning program presents training videos and tests online. Laticrete University lessons are developed specifically for distributors, dealers, installers and other professionals interested in vital industry and product information. Laticrete University makes it possible for anyone within the industry to train from the comfort of their home or office.

The program can be accessed online at www.brainshark.com/laticrete.

"Effective and proven training is necessary for any company or individual in our industry interested in learning about new products, modern technology, and best practices," said Director of Technical Services, Art Mintie. "Through Laticrete University, we have made our PTK seminars available to anyone looking stay ahead of the curve."

Laticrete University segments include tutorial videos followed by a short test that measures the participant's knowledge retention. Upon the successful completion of a segment, participants can print a certificate or have it e-mailed to them. Each training segment is based on PTK technical seminars, which are hosted at the Laticrete headquarters in Bethany, CT. The company recently received top marks for service, support, training and product performance from a 2013 CLEAReport on tile and stone installation contractor market survey. The report was conducted by Clear Seas Research, an independent market research firm, and Laticrete tied for first place among the six manufacturers named in the report for their training programs.

Laticrete University segments cover Laticrete products and important industry topics. Industry-specific topics include lessons on understanding deflection and re-grouting commercial kitchens. Product-specific topics include lessons on the Hydro Ban liquid waterproofing membrane and Latasil sealant.

The demand for Laticrete training has grown tremendously over the past few years, as has the need for an online option. And, while the program has grown in popularity, customers have requested an alternative to in-person training. Through Laticrete University, participants can learn about new products and industry standards without the delay of waiting for a scheduled event or a representative visit. This is one of the many ways Laticrete responds to market needs and adds value in support of its customers.

"We've been looking at a way to provide an online version of our training program for the last seven years, but the technology did not exist in an affordable and easy-to-use manner," said Associate Technical Services Manager, Steven Rampino. "Now we have a system that can deliver our program effectively. This is the future of training."
Detailing for Durability: The 2026 Guide to High-Performance Stone Veneer Transitions
January 2026

Some of the most expensive failures involving manufactured stone veneer installations don’t come from the stone at all, but rather from the material transitions and flashing around it. Transitions are weak points in the overall cladding where water can fi

Jeff Tew
Technical Talks
Read More
How TMC Is Reaching the Next Generation of Masons
January 2026

Advocacy, outreach, and education have never been more important to the future of Texas masonry. As the state continues to grow, so does the demand for skilled trades. Industry leaders, schools, and organizations are working together to make sure the next

Ashton Fairchild
Industry News
Read More
Restoring South High School: A Beaux-Arts Icon in Youngstown
January 2026

By Eric Holm, Executive Director, Jubilee Urban Development A Testament To Time And Craftsmanship In the heart of Youngstown, Ohio, stands a structure that has witnessed more than a century of history, resilience, and craftsmanship. South High School,

Technical Talks
Read More
Risk Management Benefits of Reviewing the OSHA Top 10
January 2026

The Occupational Safety and Health Administration’s (OSHA) Top 10 Most Frequently Cited Standards serve to keep employers aware of common risks that can have serious consequences. This annual list highlights the most frequently cited violations that inspe

Patrick Cunningham
MAP Partner
Read More