Laticrete launches Laticrete University

Words: Jared CooperLaticrete, a global manufacturer of premium installation and finishing systems for the building industry, has announced the launch of Laticrete University. Based on the company's award-winning Profit Through Knowledge (PTK) technical seminars, this industry-leading e-learning program presents training videos and tests online. Laticrete University lessons are developed specifically for distributors, dealers, installers and other professionals interested in vital industry and product information. Laticrete University makes it possible for anyone within the industry to train from the comfort of their home or office.

The program can be accessed online at www.brainshark.com/laticrete.

"Effective and proven training is necessary for any company or individual in our industry interested in learning about new products, modern technology, and best practices," said Director of Technical Services, Art Mintie. "Through Laticrete University, we have made our PTK seminars available to anyone looking stay ahead of the curve."

Laticrete University segments include tutorial videos followed by a short test that measures the participant's knowledge retention. Upon the successful completion of a segment, participants can print a certificate or have it e-mailed to them. Each training segment is based on PTK technical seminars, which are hosted at the Laticrete headquarters in Bethany, CT. The company recently received top marks for service, support, training and product performance from a 2013 CLEAReport on tile and stone installation contractor market survey. The report was conducted by Clear Seas Research, an independent market research firm, and Laticrete tied for first place among the six manufacturers named in the report for their training programs.

Laticrete University segments cover Laticrete products and important industry topics. Industry-specific topics include lessons on understanding deflection and re-grouting commercial kitchens. Product-specific topics include lessons on the Hydro Ban liquid waterproofing membrane and Latasil sealant.

The demand for Laticrete training has grown tremendously over the past few years, as has the need for an online option. And, while the program has grown in popularity, customers have requested an alternative to in-person training. Through Laticrete University, participants can learn about new products and industry standards without the delay of waiting for a scheduled event or a representative visit. This is one of the many ways Laticrete responds to market needs and adds value in support of its customers.

"We've been looking at a way to provide an online version of our training program for the last seven years, but the technology did not exist in an affordable and easy-to-use manner," said Associate Technical Services Manager, Steven Rampino. "Now we have a system that can deliver our program effectively. This is the future of training."
What Mason Contractors Don't Know Is Costing Them Money
July 2026

Most mason contractors can tell you exactly what a job should cost before it starts. Bid labor hours, material takeoffs, and crew rates per square foot. The numbers are on paper, and they look right. What most can't tell you is whether those numbers held

Erin Koets
Build Smart
MAP Partner
Read More
Preserving Masonry Aesthetics with Concealed Lintel Systems
July 2026

Masonry has long been valued for its ability to create buildings with character, permanence, and visual appeal. Features such as arches, deep reveals, corbelling, and decorative brickwork continue to be popular design elements in modern architecture. Howe

Erica Oliveraz
MAP Partner
Read More
The Sync Up: Aligning Schedule, Labor, and Logistics in Masonry
July 2026

A masonry contractor is only as good as the crew standing on the staging. You can source the highest-grade block, line up the perfect mix, and have every submittal approved weeks in advance, but production ultimately depends on the stamina, skill, and phy

Shayne Sanders
MAP Partner
Sponsored
Read More
Color Trends Shaping Today’s Masonry Projects
July 2026

Homeowners today are coming into projects with a lot more opinions than they used to have. Between social media, home shows and contractor sites, most customers already have a look in mind before you even quote the job. For masonry contractors, having a

Chad Riley
Stone Savvy
MAP Partner
Read More