Report of the MCAA Membership Committee

Words: Kent Bounds

Building on a Solid Foundation

As our economy continues to stay strong, we look to make certain we seize the opportunity to grow our membership base. When mason contractors are experiencing good times, they, and all of the stakeholders in our industry, carry a swagger of positivity and ambition. This means it’s a perfect time to tap into that energy and grow our MCAA membership. The ambitious goals of the MCAA demand a constant flow of time, talent and resources to meet the challenges we face.

In addition to our efforts to attract new members, we will continue to recruit firms and individuals to become more active and involved in MCAA committees, state chair positions, and so on.

2018-2019 Renewals

Through our efforts to stay connected to existing members and keeping them informed of the value and activities of MCAA, we continue to keep our attrition rate low. This success combined with an aggressive new member recruitment campaign, and all of our other membership communications, proved to produce an increase in our membership. During the last year, we recruited 219 new members. As a result, as of this writing, our combined MCAA membership is over 900 members. We have added an additional on boarding contact for 2019. When new members hit their 18-month mark, they will receive a box mailed to them filled with items from our Strategic Partners. This will strengthen the relationship with our members and the MCAA during their second year of membership. This continual contact will keep our new members even more informed and involved with the MCAA. It will also ensure we keep our members renewing their membership year after year.

2018-2019 New Member Recruitment

The committee will continue to make an aggressive push to recruit new MCAA members. This will be done with a well-planned strategic program to recruit qualified prospective new members. This will be conducted through the following strategy:

New MCAA Membership Brochure

We have updated our brochure for 2019 with all the new and exciting benefits that come with being a member of the MCAA.

Membership Benefits

We now can offer our Association Health Plan to all MCAA members. This will be a great benefit to our members and to obtain new members in 2019.

In conclusion, we continue to recognize the opportunity is now for all of us who choose to make our living within the industry, to work together to grow our MCAA membership.
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