Husqvarna Consolidates Brands In The Surface Preparation Portfolio

Words: Bronzella Cleveland

Husqvarna Construction Products is consolidating its brand portfolio in the surface preparation segment. HTC products, services, and solutions will therefore be rebranded as Husqvarna and integrated into the global Husqvarna offering. Husqvarna acquired HTC in 2017 and has since worked with the two brands closely side by side in a multi-brand set-up. The consolidation brings new opportunities to focus efforts and investments in product and service development. 

For more information on this news be sure to see the full article here

Case Study: The Revere Condominiums at River Oaks
May 2026

The Revere is a boutique condominium located in the River Oaks area of Houston. The nine-story development offers 33 residences with refined amenities for those looking for luxury living near the downtown area.

URGENT: Only One Cornerstone Spot Remains in the 2026 Masonry Alliance Program
May 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that the 2026 Masonry Alliance Program (MAP) has reached a critical stage of exclusivity.

When GEORGE Met BOB: Ironsite Is MCAA's First AI-Centered Cornerstone Partner
May 2026

Earlier this year at World of Concrete, I taught the AI Test Drive class and gave attendees an early look at GEORGE 3.0, which we're set to release later this year. As I was wrapping up the session and people were still asking questions, the team from Iro

Ironsite Joins Masonry Alliance Program as Newest Cornerstone Partner
May 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that Ironsite will be joining the Masonry Alliance Program (MAP) at the Cornerstone level.