Husqvarna Consolidates Brands In The Surface Preparation Portfolio

Words: Bronzella Cleveland

Husqvarna Construction Products is consolidating its brand portfolio in the surface preparation segment. HTC products, services, and solutions will therefore be rebranded as Husqvarna and integrated into the global Husqvarna offering. Husqvarna acquired HTC in 2017 and has since worked with the two brands closely side by side in a multi-brand set-up. The consolidation brings new opportunities to focus efforts and investments in product and service development.

For more information on this news be sure to see the full article here!

How I plan to live to 130
November 2026

While talking with one of our mechanics about the importance of changing the oil and keeping equipment greased, a thought occurred to me. These simple maintenance habits keep equipment running smoothly and help prevent breakdowns when you can least afford

Damian Lang
Contractor Tip of the Month
Read More
The Frustration Of Firefighting
November 2026

I find it fascinating what happens when an owner or executive leader walks into a struggling project. Morale picks up. Production improves. People communicate better. Meetings get sharper. Problems that have been sitting around for two weeks suddenly get

Corey Adams
Building More
Read More
Motivate With Money!
November 2026

I get asked about employee incentive and profit-sharing programs with every contractor I coach. Construction business owners seem to be looking for the magic bullet that will motivate their people to work harder and produce more. Some hope that providing

George Hedley
Business Building
Read More
Manufacturer Relationships
November 2026

As a contractor, the last person I wanted to see in my office was a salesman or a sales representative. Now that I better understand being a manufacturer, I see it in a different light. As a contractor, you can control the purchasing of material, understa

Steve Fechino
Fechino Files
Read More