Husqvarna Consolidates Brands In The Surface Preparation Portfolio

Words: Bronzella Cleveland

Husqvarna Construction Products is consolidating its brand portfolio in the surface preparation segment. HTC products, services, and solutions will therefore be rebranded as Husqvarna and integrated into the global Husqvarna offering. Husqvarna acquired HTC in 2017 and has since worked with the two brands closely side by side in a multi-brand set-up. The consolidation brings new opportunities to focus efforts and investments in product and service development. 

For more information on this news be sure to see the full article here! 

The New Equation for Masonry Profit: Predictable Hardware and Proven Data
July 2026

The masonry industry is built on tradition, but modern growth requires a shift from guesswork to absolute certainty. When we talk about the philosophy that you cannot improve what you do not measure, we are looking at the literal minutes and manpower lost

Erin Koets Shayne Sanders
Build Smart
MAP Partner
Read More
The Walls We Build
July 2026

As masons, we spend our careers building walls. We build them with brick, block, stone, and mortar, and we take pride in making them straight, strong, and built to last. But over the years, I’ve learned there is another kind of wall we build—the walls we

Kent Huntley
Chairman’s Message
Read More
Owen Heimbach
July 2026

This month, the MCAA had the pleasure of speaking with SkillsUSA First Place Winner Owen Heimbach, a young mason just starting out whose enthusiasm for bricklaying is truly contagious. His passion for the craft was evident throughout our interview.

Justin Stengel
GEN NXT
Read More
Backfill Your Foundation
July 2026

I’ve been noticing an uptick in a very specific kind of application lately, and once you see the pattern, you can’t unsee it. The résumé usually reads like a family photo album. “Started helping my dad when I was 15.” “Worked summers, then full time.” “R

Corey Adams
Building More
Read More