Husqvarna Consolidates Brands In The Surface Preparation Portfolio

Words: Bronzella Cleveland

Husqvarna Construction Products is consolidating its brand portfolio in the surface preparation segment. HTC products, services, and solutions will therefore be rebranded as Husqvarna and integrated into the global Husqvarna offering. Husqvarna acquired HTC in 2017 and has since worked with the two brands closely side by side in a multi-brand set-up. The consolidation brings new opportunities to focus efforts and investments in product and service development.

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