Husqvarna Consolidates Brands In The Surface Preparation Portfolio

Words: Bronzella Cleveland

Husqvarna Construction Products is consolidating its brand portfolio in the surface preparation segment. HTC products, services, and solutions will therefore be rebranded as Husqvarna and integrated into the global Husqvarna offering. Husqvarna acquired HTC in 2017 and has since worked with the two brands closely side by side in a multi-brand set-up. The consolidation brings new opportunities to focus efforts and investments in product and service development. 

For more information on this news be sure to see the full article here! 

The Mason’s Mark: Defining the Craft Through the Trowel
May 2026

Walk onto any job site, from a custom residential chimney to a sprawling commercial block wall, and you will hear it before you see it: the distinctive ring of high-carbon steel striking masonry. The trowel is more than just a mortar scoop; it is the cond

Mark Maleski
Technical Talks
Read More
Registration Now Open for the 2026 MCAA Midyear Meeting in San Antonio, Texas
May 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that registration is now open for the highly anticipated 2026 MCAA Midyear Meeting, set to take place in San Antonio, Texas. This exciting event is scheduled from September 13th-1

Industry News
Read More
Case Study: The Revere Condominiums at River Oaks
May 2026

The Revere is a boutique condominium located in the River Oaks area of Houston. The nine-story development offers 33 residences with refined amenities for those looking for luxury living near the downtown area.

Kevin Camarata
Case Study
Read More
URGENT: Only One Cornerstone Spot Remains in the 2026 Masonry Alliance Program
May 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that the 2026 Masonry Alliance Program (MAP) has reached a critical stage of exclusivity.

MAP Partner
Read More