How Technology Can Help Increase Efficiency Within Your Masonry Company

Words: Erin Laird

Masonry, a craft as old as civilization itself. From the Pyramids of Egypt to the Great Wall of China, we've been stacking bricks with a precision that would make any Lego master jealous. But let's face it, while the techniques might be ancient, the challenges we face today are anything but. The modern masonry industry is a bustling field full of unique hurdles, tight deadlines, and, of course, the ever-present risk of running out of coffee at the job site. Enter technology, the hero we didn't know we needed but can't live without. If you're not ready to take the plunge into the digital world, don't worry—your business might just enjoy the nostalgia of days gone by. But for the rest of us who enjoy efficiency, safety, and, yes, a little extra profit, here's how technology can revolutionize your masonry company.

Digital Project Management and Communication
If you enjoy sifting through piles of paper and deciphering illegible handwriting, by all means, stick to your old project management methods. But for those who prefer sanity and getting home to your family at a reasonable time, project management software was made for you.

  • Project Management Software: Wouldn’t it be nice to see all your projects, employees, and documents in one place? Platforms like CrewTracks, Procore, and Buildertrend offer exactly that. These tools let you create daily reports, allocate resources, and track progress in real time. No more "I thought you said the bricks were arriving next week!" moments. Everything is neatly organized, and everyone is on the same “page”—literally.
  • Mobile Communication Apps: If yelling across the site or sending smoke signals isn't your thing, mobile apps like Slack, Microsoft Teams, and WhatsApp can keep your team connected. Instant messages, video calls, and shared files mean fewer misunderstandings and more time for actual work. Plus, they're great for sharing those classic "Look at this mess!" photos that make construction life so entertaining.
  • Cloud-Based Collaboration Tools: Remember the days of losing crucial documents in the back of the truck? Cloud-based tools like Google Workspace, Microsoft 365, and even CrewTracks make those nightmares a thing of the past. Share documents, spreadsheets, and even blueprints with the click of a button. And the best part? No more "Oops, I sent the wrong version" excuses.

Advanced Machinery and Automation
If the idea of technology taking over the world keeps you up at night, maybe masonry isn't for you. But for the rest of us who enjoy a little help from our mechanical friends, advanced machinery and automation are revolutionizing the industry.
  • Exoskeletons for Bricklayers: Meet your new best friend—exoskeletons. These wearable devices support and enhance the physical capabilities of bricklayers, reducing fatigue and minimizing the risk of injury. They won’t lay bricks for you, but they will make lifting and carrying heavy loads feel like lifting a bag of marshmallows. They just make your job easier, so you can focus on building that perfect wall.
  • Automated Cutting and Shaping Equipment: If you've ever had a nightmare about uneven bricks, CNC machines are here to save the day. These automated tools cut and shape materials with laser-like precision. No more wasting time fixing mistakes; these machines make sure everything is perfect from the start.
  • Drones: Yes, drones. Not just for delivering pizza or spying on neighbors, drones are incredibly useful in construction. They can survey sites, inspect hard-to-reach areas, and provide a bird's-eye view of your project. Plus, they're just plain cool.

Innovative Materials and Construction Techniques
If you're still using the same materials as your great-great-grandfather, it's time to step into the 21st century. New materials and techniques are making masonry more efficient and environmentally friendly.
  • Lightweight Concrete: Lighter, easier to handle, and better for insulation, lightweight concrete is a game-changer. It might not make your job site snacks taste better, but it sure makes your walls perform better.
  • Self-Healing Concrete: This stuff sounds like it's straight out of a sci-fi movie. It contains bacteria that produce limestone when exposed to water and air, effectively healing cracks. Imagine a world where your walls fix themselves. It's like having a self-cleaning oven but for your building.
  • 3D Printing: Still in its early stages, 3D printing in masonry offers incredible potential. Imagine printing custom designs with minimal waste. It's not quite "press a button, build a house," but it's getting there.

Resource Management and Optimization
If you love the thrill of last-minute material shortages, feel free to skip this section. For everyone else, technology offers tools to manage resources efficiently and avoid unnecessary headaches.
  • Inventory Management Systems: These systems keep track of all your materials, ensuring you never run out of bricks in the middle of a job. No more panicked phone calls to suppliers or emergency trips to the hardware store.
  • Equipment Tracking: GPS and telematics systems can monitor your equipment's location and condition. You can schedule maintenance before something breaks and avoid the dreaded "I swear, it was working fine yesterday" moments.
  • Labor Management Software: This software helps you schedule crews, track hours, and allocate labor efficiently. It’s like having a super-organized, super type-A project manager who never forgets anything.
Safety and Compliance Technologies
If your idea of safety training is "hey don't drop that," then we probably need to have a more serious conversation. Modern safety technologies can keep your team safe and your company compliant with regulations.
  • Safety Management Software: This software tracks safety incidents, manages training, and ensures compliance with regulations.
  • Wearable Technology: Smart helmets, vests, and wristbands monitor vital signs and environmental conditions. They can alert workers to potential hazards, preventing accidents before they happen.
  • Virtual and Augmented Reality (VR/AR): VR and AR provide immersive training experiences and on-site assistance. You can practice dangerous tasks in a safe environment and use AR to overlay digital information on the physical world.

Data Analytics and Predictive Modeling
If you enjoy making decisions based on gut feelings and vague predictions, feel free to ignore data analytics. But if you prefer informed decision-making, data analytics and predictive modeling are your new best friends.
  • Predictive Maintenance: This technology uses data to predict when equipment will need maintenance. No more unexpected breakdowns; you'll know when something's about to go wrong before it does.
  • Performance Metrics and Dashboards: Track KPIs like project completion times, labor productivity, and material usage. These metrics help you identify areas for improvement and make data-driven decisions.
  • Customer Relationship Management (CRM) Systems: Manage client interactions and track feedback with CRM systems. They're great for improving customer service and building stronger relationships. Plus, they help you remember birthdays, if you're into that sort of thing.

Overcoming Challenges and Embracing Innovation
If change makes you break out in a cold sweat, you're not alone. Adopting new technology can be daunting, but the benefits far outweigh the challenges.
  • Training and Skill Development: Yes, there's a learning curve. But investing in training can ease the transition and boost morale. Plus, your team gets to play with all the new tech toys, which makes for a great team-building activity.
  • Incremental Implementation: You don't have to go all-in at once. In fact, you shouldn’t go all-in at once. Start with the most impactful technologies and gradually expand. It's like dipping your toes into the pool before jumping in.
  • Long-Term ROI Considerations: The initial investment might be steep, but the long-term benefits are worth it. Conduct a cost-benefit analysis to see the potential returns in efficiency, cost savings, and competitive advantage.

We get it, everyone is tired of hearing about the newest and latest and greatest technology. However, the masonry industry is evolving, and technology is at the forefront of this transformation. Whether it's advanced machinery, innovative materials, or data-driven decision-making, the tools available today can significantly improve efficiency, safety, and profitability. So, if you're ready to leave the Stone Age behind and embrace the future, now is the time. Your business will thank you, your workers will thank you, and hey, even your clients might send a thank-you note. After all, who wouldn't appreciate a beautifully built wall that fixes itself?


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