Going Behind The Scenes Of Product Development


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Words and Photos: PROSOCO

When it comes to the tools that mason contractors have come to rely on over the years, there is a lot more than meets the eye. Whether it’s a tangible tool, a phone app or a clear liquid brick cleaner, the process it takes to get a product to market can go back years and represent thousands of hours of R&D. 

MCAA’s Dan Kamys got a close-up view of this in 2021 when he visited the headquarters of PROSOCO in Lawrence, Kan. This building houses warehouse and production facilities, offices and a laboratory. The warehouse is where hundreds of products (including masonry cleaners and water repellents) are manufactured, packaged and shipped, while the laboratory is where they are tested… over and over and over again. 

PROSOCO’s Director of Research and Development, Tom Stalnaker, explained what all takes place in the laboratory before a product can go to market, as well as post-market updates and improvements.  

“Our labs here at PROSOCO not only handle all research and development of new products and improvements to existing products, we handle all quality control of incoming raw materials and our finished products, as well as specific project testing,” Stalnaker said. “What I mean by that is, we have a brick from a 1,000-year-old castle in Ireland. We get core samples from the Capitol building in Washington, D.C. We even have a window from the Empire State Building that they asked us to work on here.”

Stalnaker presented a sampling of the types of equipment PROSOCO uses for a variety of testing protocols and methods, including a spectrophotometer, gloss meters, and stereo microscopes, which allow lab staff to look at masonry substrates up close.

“We have our Instron so we can measure the tensile strength and elongation of our coatings,” he said. “We try to use all the standardized testing through ASTM and other agencies, but sometimes you kind of have to make up your own test to match field conditions. So we do a little bit of all that here.”

It goes without saying that PROSOCO is serious about testing. As you can see in the video tour of the facilities, their testing projects can span years, and include a chamber that simulates the natural weathering that masonry substrates are subjected to outdoors. 

“There’s an old saying here that if you’re not testing, you’re guessing,” Stalnaker said. “We take that to heart. We try to test everything we can possibly test. Here, there’s nine of us scientists in the lab. We have our lab facilities right here in our manufacturing facilities so that we can monitor not only production but we can monitor the finished products as well and all the testing that goes into that. It is very uncommon to have this much investment in the laboratories.”

While visiting the laboratories, one chemist was working on Rilem tube testing that monitors water absorption after substrates have been tested with penetrating water repellents.

Dan Kamys got a tour of PROSOCO's laboratory from Director of R&D Tom Stalnaker. 

Those weathering chambers were actively doing their jobs -- accelerating weathering simulations on masonry substrates. This allows PROSOCO lab staff to watch the effects of weather on substrates over time and how they hold up under all sorts of conditions. Take external conditions like weather, the wide variety of masonry types used in modern building, as well as the kinds of stains that can occur on them, and you’ll start to understand the breadth of PROSOCO’s product offerings. 

“We have hundreds of products and thousands of formulas that we’ve put together because one product doesn’t fit all solutions,” Stalnaker explained. “Masonry product building materials are constantly changing. Field conditions are constantly changing. So we make our products so they specifically work for you and your customers on their types of building materials in the field.”

According to Jake Boyer, head of PROSOCO’s Clean and Protect Group, the company is obsessed with understanding real-world conditions that mason contractors see in the field every day. 

“In the real world, our contractors are up against different things every day,” he said. “By developing so many different formulations, we can make sure that we’ve got a solution for as many of those circumstances as we’ve ever encountered. And if we haven’t yet encountered it, we’re happy to make a formulation specifically for it to address those needs.”

Dan also got a peek at one of the relatively new categories of products for the masonry industry for PROSOCO: a line of masonry anchors it acquired in 2017.

PROSOCO moved its HQ from Kansas City, Kan., to Lawrence, Kan., in 1999.

“This is where we’re producing all of our helical anchors, our Stitch-Tie bar that will allow you to repair masonry walls that have failed otherwise,” Boyer said. “We’ve got a number of different types of anchors for masonry, both new construction ties, as well as restoration or retrofit ties to re-anchor façade materials back to that backup wall. This is by far our newest division of the company. We’ve been around for 82 years and this particular division has been with us for about three years now, but it’s growing rapidly and we’re always looking to provide additional solutions to the masonry industry, so this was kind of the next natural progression for us.”

“We’ve been around for 82 years and we hope to be around for that many more, at least,” Boyer added. “It’s kudos to organizations like the MCAA for helping to keep these segments of the business alive and thriving.”

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