MasonryStrong Branding Opportunities

Words: Bronzella Cleveland

We are proud to announce the introduction and implementation of MasonryStrong.org, a new promotional and marketing website focused on one of the primary MCAA goals of targeting a younger audience to support the industry's workforce needs.

One of the tactics we’ve identified to achieve the above goal is to partner with Dreyer & Reinbold Racing, a championship-winning Nitro Rallycross (NRX Series) team, and use their full-time 2021 NRX NEXT Series entry as a branding, marketing, and promotional tool to advance the business goals and objectives of the MCAA and its Members. Please find attached a preliminary artist’s rendering that illustrates the unique branding opportunity this could provide to all Industry Partners, Suppliers & Members in 2021.

Specific to each of your businesses and brands, the following 2021 partnership options are available to our Partners, Suppliers and/or Members (please note the Partnership decision deadlines for each 2021 race weekend below):

  • Two-Race Partnership (on-car branding location to be mutually agreed upon): $20,000.00
    • Includes private VIP garage and pit credentials, VIP parking, Driver Meet-and-Greet(s), VIP Gift Bags and Behind-the-Scenes tours of pit area w/ team, VIPs and Drivers for a pool of sixteen (16) VIP guests throughout the weekend
  • One-Race Partnership (on-car branding location to be mutually agreed upon): $12,000.00
    • Includes private VIP garage and pit credentials, VIP parking, Driver Meet-and-Greet(s), VIP Gift Bags and Behind-the-Scenes tours of pit area w/ team, VIPs and Drivers for a pool of eight (8) VIP guests throughout the weekend

These opportunities are a cost-effective, unique and valuable way to achieve the following:

  • Market, brand and create more awareness of your company, brand(s) and/or charitable endeavors
  • Entertain current and/or prospective customers and clients
  • Reward employees and/or company executives
  • Fulfill an internal and/or external sales contest, retail promotion and/or sweepstakes

Note the season schedule below. Please contact Lane or Buddy Rice if you have any questions or would like to discuss these opportunities further.

Lane Vacala 

847 833 1088

lanev@iwgservices.com

Buddy Rice

602 315 1986

Buddyrice@me.com

2021 Racing Schedule

September 24-25: Utah Motorsports Campus; Salt Lake City, UT (Deadline: 9/15)

October 2-3: ERX Motor Park; Minneapolis, MN (Deadline: 9/23)

November 13-14: Wildhorse Pass Motorsports Park; Phoenix, AZ (Deadline: 11/4)

November 20-21:  Glen Helen Raceway,  Southern California (Deadline: 11/11)

December 4-5: The Firm; North Florida, FL (Deadline: 11/24)

Masonry Safety Inspections

The look of confusion and utter loss on people’s faces when I tell them that I’m a safety inspector for a masonry company is often hilarious.

About: Safety
Dave Jollay Announced as Third Inductee for MCAA 2024 Hall of Fame

Following in the footsteps of his father, O.L. Jollay, the founder of Jollay Masonry, Inc., Dave Jollay has carved out a remarkable career in the masonry industry.

What AI Can Do For the Masonry Industry

If your pension fund doesn’t hold NVIDIA stock, your fund manager has some questions to answer. This week, NVIDIA became the most valuable company in the world, with a market cap exceeding $3.4 trillion. They have been at the forefront of AI mania that ha

About: Featured
Brick: A Resilient Product That Will Make You Proud

Originating as the very dirt beneath our feet, brick has proven to be a sustainable, enduring solution that has been trusted for hundreds of years. While modern consumerism tends to focus on providing fast, cheap merchandise that is not intended to last,