Masonry Magazine January 1971 Page.115
IMI Launches All-Weather Campaign
The International Masonry Institute, the promotion trust fund established by the Mason Contractors Association of America, and the Bricklayers, Masons & Plasterers International Union, has launched an extensive campaign to promote all-weather masonry construction.
"The purpose of the campaign," according to IMI Chairman Donald R. Bidwell, "is to reach architects, engineers, building owners and others and remind them that it is economically practical to close-in jobs and keep construction underway during bad weather."
BM&PIU President Thomas F. Murphy, who serves as an IMI Advisor, is especially enthusiastic about the effort. He has repeatedly indicated that all-weather construction can lengthen the work year for bricklayers, stone masons, and other members of the BM&PIU while helping the entire construction industry and the nation's economy.
MCAA President Allen Young said, "Workers and contractors lose first and lose more than anybody else because of bad weather. The losses could be cut drastically by the widespread use of simple, proven, and inexpensive techniques which allow construction to continue in bad weather."
The International Masonry Institute reports that the American public home buyers, taxpayers, businessmen, skilled workers loses up to $10-billion each year when the construction industry has to slow down or stop because of the cold weather that most of the nation experiences. The IMI promotion campaign will stress the fact that losses due to bad weather can be overcome by simply protecting the site, or a portion of it, from the weather and heating the area.
Clipsheets filled with photos, articles and facts about the need for all-weather construction are being distributed by IMI to editors of 1,000 daily newspapers and publications. Editors of architectural magazines and trade publications are being asked to publish editorials and features on the subject. IMI is also giving 500 leading radio stations recorded public-service announcements asking building owners, architects, engineers, contractors and others to consider all-weather construction techniques.
I.M.I. is promoting the use of two technical publications issued by the International Masonry Industry All-Weather Council to show how all-weather construction can be accomplished. The documents are titled "Recommended Practices for Cold Weather Masonry Construction" and "Guide Specifications." The cost is 50¢ for both including postage through: International Masonry Industry All-Weather Council, 208 So. LaSalle St., Suite 480, Chicago, Ill. 60604; or through BM&PIU Research Department, 815 Fifteenth St., N.W., Washington, D. C. 20005.
The All-Weather Council is composed of the Bricklayers, Masons & Plasterers International Union; La-
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GPC's Sales, Earnings Up for Nine Months
General Portland Cement Co. reports increases of 17% in sales and 18% in earnings per share for the first nine months of 1971 compared to last year. Third quarter sales and earnings per share also represented increases over the year-earlier period.
Consolidated sales for the nine months rose to $105,623,000 from $90,249,000 a year ago. Net income for the period totaled $7,622,000, or $1.20 per share, compared to $6,390,000 or $1.02 per share earned in the first nine months of 1970. For the third quarter, General Portland reported sales of $38,679,000 and net income of $2,885,000, compared to $31,360,000 and $2,520,00 respectively for 1970.
L. James Wade, Jr., chairman and chief executive officer, said that nine months results reflected continued strong volume of shipments and price stability for cement.