Masonry Magazine July 1977 Page. 27
Fire escapes
Fire insurance costs less on Masonry homes
Care free
Masonry costs less to maintain, t00
THE ARIZONA STORY
continued from page 11
And structural engineers groups to meet with them, to inform them of our plans. And most importantly, to ask them how we can help.
"The next point we always try to make," Rosensteel continued, "is the need to be able to follow through on your offer for assistance. You need to be well versed in the terminology of your industry, and be prepared to offer recommendations on building code changes or other matters. If you have recently joined or started a promotion program and don't have this background, and if your budget doesn't permit hiring a full-time staff member in this area, consider hiring a local engineer on a hourly or retainer basis."
Rosensteel also noted two "pitfalls" he has seen many in the industry succumb to. "First, don't become so enthusiastic over promoting your products that you get into design work," he cautioned. "Engineers and architects feel they already have enough competition as it is.
"And second, don't get into testing work for individual architects and engineers. If you have testing equipment, loan it to them when it's feasible. But here also," he warned, "you don't want to be put in a position of competing or even appear to be competing with testing laboratories."
Of the future of Arizona's promotional efforts, Rosensteel pointed to numerous projects now underway in the areas of media advertising, informational activities within the industry, promotional programs for design professionals and schools of architecture and engineering, and providing assistance to code departments and related agencies.
"All of these activities and more should be considered as part of your overall promotional program," he concluded. "Media advertising is only one means of getting your message across.
"The important thing," he underscored, "is that your promotional program be integrated, that it addresses the interests and needs of individual audiences, and that you are building on a reputation of integrity that must be established and maintained on a regular basis."
Masonry
No sweat insulation
Specifications Institute
Elects Officers, Directors
New officers and directors have been elected to serve the Construction Specifications Institute, Washington, D.C.
R. Stanley Bair, owner of the architectural/engineering firm of R.S. Bair Associates, Houston, Texas, is the new president-elect. Elected as vice presidents-elect were:
Alan Larry Brown, architectural-service specialist, Owens-Corning Fiberglas Corp.; Douglas W. Day, chief, division of specifications, Stone, Maraccini & Patterson, Architects/Planners, San Francisco, Calif., and Robert J. Schmidt, engineer, university architect's office, University of New Mexico.
Elected secretary-elect was George S. George, vice president and chief, specifications department, Metcalf & Eddy, Boston, Mass.
Newly elected directors are Richard B. Solomon, Miami, Fla.: Lorand West, Los Angeles, Calif.: Ralph E. Bunche, Knoxville, Tenn.; Richard E. Low, St. Louis, Mo., and K. Richard White, Spokane, Wash.
Brick, Masonry Specs
Computerized by BIA
The Brick Institute of America is one of the initial participants in COMSPEC, a text-handling system designed to reduce non-productive, repetitive work of specification production.
COMSPEC frees the professional from the tedium of cut-and-paste, specification production while providing the flexibility needed to tailor master specifications to technically correct project specifications. The complete set of BIA guide specifications, including Portland cement lime mortars, is included.
Charles Industries Merges
Charles Industries Corp., Minneapolis, Minn., has announced an agreement to merge with Illbruck/Europe effective July 1, 1977. The new company will be named Illbruck/usa and will retain the present production facilities of Charles Industries.
Illbruck, based in Leverkusen, Germany, is one of the world's leading fabricators of foam for industrial and commercial use. Charles Industries has achieved much the same reputation in the United States, particularly in techniques for noise control with foam, and produces the patented Sonex acoustical foam.