Masonry Magazine July 1981 Page. 6
LARGE ATTENDANCE IN CHARLESTON
IMI Marketing Meeting a "Great Success"
Thanks to the contributions of authoritative speakers in masonry-related fields, plus active participation of masonry industry delegates, the 11th annual marketing meeting of the International Masonry Institute held recently in Charleston, S.C., was termed a "great success."
Approximately 170 persons, including masonry industry representatives and their guests, invited speakers, staff and consultants, attended the meeting in the Sheraton-Charleston Hotel, May 10-13. Thirty-eight local/regional masonry promotion groups from the U.S. and Canada were represented at the conference.
The keynote speaker was Peter Blake, FAIA, internationally recognized architectural critic and educator who presently serves as chairman of the Department of Architecture & Planning at Catholic University of America, Washington, D.C. His slide presentation focused on the current trend in contemporary architecture of "PM" or "post-modernism," a reaction to the overly logical, "modern" boxlike design which came into vogue beginning in the 1930s. In contrast to "modern" buildings, which tended to be constructed primarily of steel and glass, the "PM" structures often are designed with masonry in mind.
Also making presentations were Louis J. Helbert. Jr., president of MCAA, and L. Gerald Carlisle, treasurer, International Union of Bricklayers & Allied Craftsmen (BAC). They reviewed the marketing goals of their respective organizations.
Metal Stud Systems
"Metal Studs and Masonry's Back-up Market" was the subject of an in-depth workshop with presentations by Paul Lenchuk, president, National Concrete Masonry Association; William Faulkenberry, staff engineer, Brick Institute of America; C. B. Monk, senior consultant, Wiss, Janney & Elstner, Chicago-based engineering consultants, and IMI's director of engineering, Robert Beiner.
Lenchuk described the metal stud/brick and block wall testing procedures at the NCMA research laboratories in Herndon, Va. He said preliminary results indicate that: 1) metal ties do not adequately carry the load to the stud back-up, and 2) the visible failure of the masonry veneer was 33 lb. per sq. ft. of pressure (average windload).
Clar Monk discussed stiffness and strength in metal studs compared with bond tension in masonry. Falkenberry reviewed BIA's technical literature regarding metal studs, particularly its "BIA Technical Notes 28B" (Masonry, October, 1980), on the proper design and construction.