Masonry Magazine October 2001 Page. 3
Volume 40, Number 10
OCTOBER 2001
MASONRY
THE OFFICIAL PUBLICATION OF THE MASON CONTRACTORS ASSOCIATION OF AMERICA
features
COVER STORY
MARKETING MASONRY IN A COMPETITIVE MARKET:
Are We Listening to Our Customers? 14
Masonry has historically been an ideal candidate for the "big box" retail stores. These "big box" home center chains are expected to saturate their market in five to six years, requiring a new approach to growth. Will our industry be prepared to provide the necessary solutions for the next generation home center stores?
Reinforcing Steel: Location, Location, Location 8
Over the past several years, the model building codes have struggled with reinforcement in masonry design and construction. The ever-changing code requirements and a desire to make safer, more durable buidings has placed a critical need for the designer and contractor to work together to ensure the advancement in the design and construction of masonry.
MCAA's 2002 Masonry Showcase: Where the Industry Meets 25
Be a part of the MCAA'S Masonry Showcase, where the industry will be meeting next February 6-9, 2002 in Phoenix, Arizona. Preview the program highlights and educational sessions being offered to you, and save money now by taking advantage of the early bird registration.
Independent Contractor vs Employee? 32
As a contractor making his or her way in today's business world, the decision whether to bring a new worker on as an employee or independent contractor is one that shouldn't be taken lightly. Let Steve Saucerman guide you through some pertinent criteria that you may find helpful when making your decision.
The Warmth of Brick Brings New Life to Downtown Columbus..... 40
In Columbus, a 95-acre mixed-use urban village anchored by a privately funded sports arena has transformed the downtown and created a vibrant new entertainment district.
MASONRY OCTOBER 2001 3