Masonry Magazine June 2002 Page. 47
QUALITY MASONRY TOOLS
KING BRICK HOO
promotional information, including how and why Acme collected the toys, why the number 500 is significant (ie. most companies only submit 50 to 60 toys), and background information on the Toys for Tots organization.
Here's an example: "Acme Masonry recently collected more than 500 toys from its 200 employees as part of its annual holiday participation in the U.S. Marine Corps Reserve Toys for Tots program. According to HR Manager Sally Field, the room at Acme set aside for the toys was filled in just 3 days. The U.S. Marine Corps Reserve Toys for Tots Program is the Marine Corps' premier community action program and the only charitable endeavor within the Department of Defense which reaches outside the military establishment to give something back to the communities from which the nation draws the young men and women who wear the uniforms of the armed services of the United States. According to the program's leader, the 500 toys represent a record-breaking number for a company of Acme's size. For more information on the program, visit www.toysfortots.org."
Be selective in what you publicize-
If your company is very active through its corporate or individual employee efforts, have your point person analyze the activities and determine trends. You could send out an editorial alert, for example, that promotes all activities in the company associated with the American Cancer Society or American Heart Association, or all activities that have to do with local housing projects, and so on. But be selective. You shouldn't be sending out alerts any more frequently than perhaps three times a year at most.
Don't make the media go hunting for your goodwill. Let them hear about it, and give them the facts they need. It's a win-win situation for you, the reporter, and the charity with which you're working.
Linda VandeVrede is principle of Vande Vrede Public Relations, a Scottsdale, Arizona company that serves clients nationwide.
Vande Vrede Public Relations offers expertise in public relations, crisis planning, issues management, and analyst relations. The Voice of the Mason Contractor
TOOLS...
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PLANK-TIE
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www.sterlingtoughguy.com
vip@sterlingtoughguy.com
June 2002
Masonry 45