Masonry Magazine August 2002 Page. 55
QUALITY MASONRY TOOLS
KING BRICK HOD
the crisis is severe enough, a company will hold daily press updates.
If you don't know the answer to a question, say so, and tell them you will endeavor to find out the answer. Don't speculate.
Treat the crisis with the somberness it deserves, and avoid minimizing the problem. Some companies hope that by downplaying the incident it will blow over, but this usually just serves to fan the flames of curiosity.
Treat all conversations with the media and other public officials as "on the record"- never assume, even if you ask them to hold it in confidentiality, that it will remain so.
Show compassion and sensitivity. Former New York City Mayor Guiliani and his calm yet sensitive leadership during September 11 is a wonderful example of how to handle a crisis.
Once the crisis plan is completed, distribute it to your management team and any outside support vendors that might be involved, such as your lawyer, accountant, building owner, service distributor, and so on. An ideal way to communicate the information is to schedule a face-to-face meeting to present the document both in hard copy and electronically. This enables the members to see who else is part of the crisis team, and enables you to explain the purpose of the plan and answer any questions on the spot.
Update the plan whenever there is a change in management or when there are address and phone changes.
Let's hope you never have to use it.
Linda VandeVrede is the principal of VandeVrede Public Relations, a Scottsdale, Arizona company that serves clients nationwide. VandeVrede Public Relations offers expertise in public relations, crisis planning, issues management, and analyst relations.
The Voice of the Mason Contractor
TOOLS
4619 Dolin Creek Road House Springs. Mo. 63051
Phone: (536) 671-4187 Fax: (636) 375-3625
Toll Free: 1-800-245-3544
Jerry Painter, President
Painter Masonry, Inc.
Gainesville, Florida
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Innovation In Masonry Construction
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August 2002
Masonry 53