Masonry Magazine September 2002 Page. 45
Sawy entrepreneurs may not realize that just a few bad customers can pull a business down almost as fast as the best ones can elevate it.
tems, out-of-date websites and inconvenient business hours." The book also explains how to get free publicity for your business instead of paying big bucks for advertising.
Get rid of the bad customers. Warner says that in many businesses, a fraction of the customers-sometimes less than 20 percent-produce most of the profits. "Unfortunately," he continues, "savvy entrepreneurs may not realize that just a few bad customers can pull a business down almost as fast as the best ones can elevate it."
He recommends weeding out those high-maintenance customers the ones who are "incredibly cheap and endlessly picky-even if it means your income drops in the short run and you have to hustle to find new customers.
Then you can devote your time to good customers-"People you can treat well without worrying they'll take advantage of you."
You'll find Drive a Modest Car at most bookstores, but consider ordering directly from Nolo by calling 1-800-728-3555, or by going to their website (www.nolo.com). As Warner reminds us, if you order directly and aren't completely satisfied, Nolo will cheerfully refund your money. After all, he takes his own advice seriously.
Fred S. Steingold practices law in Ann Arbor, Mich. He is the author of The Legal Guide for Starting and Running a Small Business and The Employer's Legal Handbook published by Nolo.
Legal strategies may vary depending on the state in which you live and the specifics of your situation. See your lawyer for legal advice.
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The Voice of the Mason Contractor
September 2002
Masonry 43