Side Story: Ask an Expert

Words: Dan KamysDecember 2007

Stone

Marty PopeMarty Pope VP of Sales and Marketing, Kettle Valley Stone

Answer: Natural stone has been formed over millions of years. The color is forms naturally throughout, with no dyes. If anything, the color is enhanced further with the passage of time.

The positives of natural stone are many. If the rock is chipped, it is natural, not concrete, on the inside. Natural stone has been through millions of freeze-thaw cycles before it has been harvested for natural thin veneer. Natural thin veneer also is available as a veneer or full-size bed depth of three to five inches. Natural stone is not a repetitive pattern; no two jobs will look the same. Houses can be side-by-side, but there will be no discernable shape or color pattern. Each job becomes a work of art, based on the mason. One of the most understated benefits of using the natural stone is the ability to use it as a veneer on the house, as landscape crush for the gardens, and as boulders for features or retaining walls.

Answer: Natural stone has always been desired for all types of building markets. In the past, the making, shipping, structural support and installation of natural stone have made it cost prohibitive outside the immediate area. Working with thin veneer, some of the cost of shipping, (as we ship more square feet for the same tonnage), installation (less time consuming and easier to work with than full bed depth), and the cost of the structural support are eliminated, making it available to more than just a local market. We currently ship coast-to-coast and have been involved with projects in Squaw Valley, Calif.; Tamarack, Idaho; and Mount Tremblant, Quebec. As the market matures and becomes more knowledgeable, a positive future for natural thin veneer exists. Informed architects always seem to like using natural products both for the aesthetics and the positive environmental impact. It fits all projects from an accent to a main feature, because a natural color always looks best with other natural products.



   
No Shortcuts: The Journey of Real Stone
February 2026

Have you ever stopped and really thought about how that stone on the wall got there? I don’t mean the install...not the mortar, the scratch coat, or the clean-up. I mean the whole journey. From the first cut in the earth to the

Stop Gambling on the Wall: Why the Modern Jobsite Demands a Sure Thing
February 2026

If you have spent any time walking the carpeted aisles of the World of Concrete, you know the vibe. It is a sensory overload of heavy machinery, slick demos, and the collective optimism of thousands of contractors. We are in Las Vegas, the gambling capita

Helical Beaming: Strengthening Masonry from the Inside Out
February 2026

In the world of masonry restoration and retrofit, the goal is always the same: preserve the character and craftsmanship of historic structures while ensuring their long-term stability. But anyone who has worked on century-old brick or stone buildings know

The 2026 MCAA Annual Online Auction
February 2026

The Mason Contractors Association of America is thrilled to announce the 2026 Annual Online Auction, the masonry industry’s premier event for scoring the best equipment at a fraction of costs. Whether you are looking to expand your equipment stockpile or