See the Masonry Innovations and Workforce Development Zone at WOC

Words: Dan KamysDescribed as the “Biggest Masonry Party on the Planet,” each year, MASONRY MADNESS Day has a new event that draws World of Concrete attendees to the Gold Lot of the Las Vegas Convention Center. It’s called the “Masonry Innovations & Workforce Development Zone” and it’s sure to be a hit. This year, when spectators walk into the MASONRY MADNESS Arena, they will have the opportunity to take part in 10 different live, hands-on learning demonstrations that showcase the most recent innovations impacting the masonry industry. From cutting-edge products and equipment to technology driven software systems and innovative masonry wall systems, experts in their field will provide information and training that will change how masonry projects are built in the immediate future. Below is a list of the demonstrations and learning events in the Masonry Innovations & Workforce Development Zone: • SAM the Robotic Bricklayer • BIM-Masonry 3D Modeling • IMI/BAC & Masonry Installation • Silica Dust Solutions • Natural Stone Thin Veneer Systems • NCMA Outdoor Living Display • Moisture Management for Masonry • Innovative Material Mixing Systems It all starts on Tuesday, Feb. 2, at 9:30 a.m. PST when the gates open to MASONRY MADNESS Arena the learning continues through Thursday, Feb. 4. This is the same WOC location that serves as the battle field for the MASONRY INNOVATIONS & WORKFORCE DEVELOPMENT ZONE 2016 SPEC MIX BRICKLAYER 500 World Championship, SPEC MIX TOUGHEST TENDER, the MCAA’s Fastest Trowel on the Block and Masonry Skills Challenge. It’s the ideal setting for masonry minded people to gather, network and discover better ways to improve their efficiency, quality and profitability. Masonry construction has evolved into a craft that is significantly less labor intensive and offers a work environment that is much safer than ever imagined. The Innovation & Workforce Development Zone will prove the masonry industry has significantly evolved during the last five to 10 years and it’s a career path that deserves serious consideration by all demographics. The construction industry as a whole is in a growth mode. Mason contractors and companies manufacturing, distributing and marketing the products on building sites are all seeking ambitious colleagues ready to go to work. When you’re at the World of Concrete be sure to set your schedule to visit the Gold Lot and take part in the Masonry Innovations & Workforce Development Zone. It’s the newest addition to MASONRY MADNESS Day established for people whose heart race at the site of bricks, blocks and mortar or individuals looking for a business and career full of opportunity. Don’t miss this opportunity; you’ll love what you see!
PPE That Workers Actually Wear: Building Buy-In Through Education and Smart Selection
August 2026

In masonry construction, personal protective equipment (PPE) is often the last line of defense between a worker and an injury. Yet despite its importance, PPE compliance remains one of the most common challenges on jobsites across the country. The realit

Zero Laydown: Navigating the Logistics of Tight Urban Job Sites
August 2026

In modern commercial construction, spatial real estate has become just as valuable as the materials themselves. The industry shift toward high-density, urban projects means that the sprawling job sites of the past have been replaced by tight footprints wh

Why "The Software Can't Track That" Is Finally Going Away
August 2026

For as long as specialty contractors have used field software, most of them have kept a workaround somewhere: a spreadsheet on a foreman's laptop, a whiteboard in the trailer, or a text thread where crew leads send block counts at the end of the day becau

Monadnock Building
August 2026

Chicago’s Monadnock Building doesn’t dominate the skyline the way it once did. Surrounded by steel-and-glass towers, the dark brick structure can seem almost understated. But for anyone in the masonry industry, it remains one of the most important buildin