See the Masonry Innovations and Workforce Development Zone at WOC

Words: Dan KamysDescribed as the “Biggest Masonry Party on the Planet,” each year, MASONRY MADNESS Day has a new event that draws World of Concrete attendees to the Gold Lot of the Las Vegas Convention Center. It’s called the “Masonry Innovations & Workforce Development Zone” and it’s sure to be a hit. This year, when spectators walk into the MASONRY MADNESS Arena, they will have the opportunity to take part in 10 different live, hands-on learning demonstrations that showcase the most recent innovations impacting the masonry industry. From cutting-edge products and equipment to technology driven software systems and innovative masonry wall systems, experts in their field will provide information and training that will change how masonry projects are built in the immediate future. Below is a list of the demonstrations and learning events in the Masonry Innovations & Workforce Development Zone: • SAM the Robotic Bricklayer • BIM-Masonry 3D Modeling • IMI/BAC & Masonry Installation • Silica Dust Solutions • Natural Stone Thin Veneer Systems • NCMA Outdoor Living Display • Moisture Management for Masonry • Innovative Material Mixing Systems It all starts on Tuesday, Feb. 2, at 9:30 a.m. PST when the gates open to MASONRY MADNESS Arena the learning continues through Thursday, Feb. 4. This is the same WOC location that serves as the battle field for the MASONRY INNOVATIONS & WORKFORCE DEVELOPMENT ZONE 2016 SPEC MIX BRICKLAYER 500 World Championship, SPEC MIX TOUGHEST TENDER, the MCAA’s Fastest Trowel on the Block and Masonry Skills Challenge. It’s the ideal setting for masonry minded people to gather, network and discover better ways to improve their efficiency, quality and profitability. Masonry construction has evolved into a craft that is significantly less labor intensive and offers a work environment that is much safer than ever imagined. The Innovation & Workforce Development Zone will prove the masonry industry has significantly evolved during the last five to 10 years and it’s a career path that deserves serious consideration by all demographics. The construction industry as a whole is in a growth mode. Mason contractors and companies manufacturing, distributing and marketing the products on building sites are all seeking ambitious colleagues ready to go to work. When you’re at the World of Concrete be sure to set your schedule to visit the Gold Lot and take part in the Masonry Innovations & Workforce Development Zone. It’s the newest addition to MASONRY MADNESS Day established for people whose heart race at the site of bricks, blocks and mortar or individuals looking for a business and career full of opportunity. Don’t miss this opportunity; you’ll love what you see!
The Importance of Eye Protection in Masonry
January 2026

There are few stereotypes more iconic than the image of a construction worker wearing a hard hat and safety glasses. Protective glasses are among the most common items worn by workers in the masonry field, second only to the hard hat. According to OSHA, w

Justus Everett
Safety Library
Read More
2026 Skills Challenge and Fastest Trowel on the Block Winners
January 2026

Convention
Read More
Holding History Together: The Art of Lateral Restraint in Masonry Restoration
January 2026

The first thing you notice about an old masonry building isn’t always its beauty. Sometimes it’s the bow in a wall or the way time and the elements have tugged at the mortar joints. Every century-old structure carries its story in cracks, tilts, bows, and

Tiffany Tillema
Technical Talks
Read More
Stone Savvy: Helping Clients Choose Stone with Intent
January 2026

In today’s design environment, clients are surrounded by inspiration, endless images, samples, and styles that make choosing materials feel exciting and overwhelming all at once. Within that sea of options, stone carries weight. It defines first impressio

Sarah Lograsso
MAP Partner
Read More