Caterpillar Offers Product Demos Via Periscope, Drones

Words: Dan KamysTo demonstrate its products, large-equipment manufacturer Caterpillar is experimenting with drone and Periscope technologies. Peoria. Ill.-based Caterpillar (NYSE: CAT) started the initiative recently with multiple videos streaming from its facilities. In one video, Caterpillar representatives explained that these demonstrations are generally given for customers and dealers. Another video showed the company’s heavy machinery from above, shot from a drone. Caterpillar is exposing new audiences to its products. While a good deal of the audience for these online demonstrations might be people who download the Periscope app specifically to watch Caterpillar, the company is hoping to reach new audiences. The company found Periscope attractive because it includes opportunities for audience interaction through its chat feature, which, in turn, fits with the product demonstrations,  including question-and-answer segments. This article first appeared at www.bizjournals.com/chicago.
The Importance of Instructor Support
April 2026

Whether you are a new or veteran masonry instructor, we all need support throughout our careers. We can never stop learning, and keeping up with ever-changing technology, materials, and installation techniques can be overwhelming alongside the everyday pr

Curtis Hoover
Resources
Read More
Vibing Masonry #11: Innovative Concrete Masonry Technologies in Healthcare Design
April 2026

In the high-stakes environment of healthcare design, every material choice is a clinical decision. Architects, engineers, and facility administrators are tasked with creating spaces that are not only resilient and code-compliant but also conducive to heal

Steve Blye
Technical Talks
Read More
Why Termination Bars Still Matter: A Practical Look at Long‑Term Flashing Performance
April 2026

In recent discussions across the masonry industry, I have heard termination bars described as “old school.” The implication is that with modern materials, primerless peel-and-stick flashings, advanced sealants, and structural insulated sheathing, mechanic

Linda Potter
Technical Talks
Read More
Building Solutions: The Critical Role of Cavity Space in Masonry Moisture Control
April 2026

Long before “rainscreen” became a popular term in building science, masonry cavity walls were functioning on that very principle. A brick veneer cavity wall is designed with the expectation that water will penetrate the exterior

Linda Potter
MAP Partner
Read More