Caterpillar Offers Product Demos Via Periscope, Drones

To demonstrate its products, large-equipment manufacturer Caterpillar is experimenting with drone and Periscope technologies. Peoria. Ill.-based Caterpillar (NYSE: CAT) started the initiative recently with multiple videos streaming from its facilities. In one video, Caterpillar representatives explained that these demonstrations are generally given for customers and dealers. Another video showed the company’s heavy machinery from above, shot from a drone. Caterpillar is exposing new audiences to its products. While a good deal of the audience for these online demonstrations might be people who download the Periscope app specifically to watch Caterpillar, the company is hoping to reach new audiences. The company found Periscope attractive because it includes opportunities for audience interaction through its chat feature, which, in turn, fits with the product demonstrations,  including question-and-answer segments. This article first appeared at www.bizjournals.com/chicago.
Youth Outreach and Education Arm Attends the 2025 Florida SkillsUSA Competition
May 2025

The Mason Contractors Association of America (MCAA), in partnership with Florida Masonry Inc., proudly participated in the 2025 Florida SkillsUSA competition. This year’s masonry contest featured seven skilled student competitors and drew significant atte

Conner Birdsong
Featured
Read More
Business Building: Top Field Systems To Achieve Results!
May 2025

To be successful in the construction business, you must achieve the field results you want to achieve. Therefore, what systems and standards do you have, maintain, train, and enforce which will almost certainly guarantee you will finish your jobs on time,

George Hedley
Read More
Marvelous Masonry: The Technical Administration Building, Frankfurt, Germany
May 2025

The Technical Administration Building in Frankfurt, Germany, is a testament to masonry construction's craftsmanship and durability. This iconic structure reflects the architectural trends of its era and serves as a case study in masonry preservation and r

Cass Stern
Spotlight
Lime Natural Stone Restoration
Read More
Contractor Tip of the Month: Making Yourself Available for What Matters Most
May 2025

Your responsiveness is a key factor in achieving success in your career. Opportunities don’t wait, and neither do customers, employees, or critical decisions. Prioritizing accessibility, especially during pivotal moments, can be the difference between sec

Damian Lang Damian Lang
Featured
Read More