Caterpillar Offers Product Demos Via Periscope, Drones

Words: Dan KamysTo demonstrate its products, large-equipment manufacturer Caterpillar is experimenting with drone and Periscope technologies. Peoria. Ill.-based Caterpillar (NYSE: CAT) started the initiative recently with multiple videos streaming from its facilities. In one video, Caterpillar representatives explained that these demonstrations are generally given for customers and dealers. Another video showed the company’s heavy machinery from above, shot from a drone. Caterpillar is exposing new audiences to its products. While a good deal of the audience for these online demonstrations might be people who download the Periscope app specifically to watch Caterpillar, the company is hoping to reach new audiences. The company found Periscope attractive because it includes opportunities for audience interaction through its chat feature, which, in turn, fits with the product demonstrations,  including question-and-answer segments. This article first appeared at www.bizjournals.com/chicago.
iQ Power Tools Joins as a Platinum Partner in the 2026 Masonry Alliance Program
November 2025

The Mason Contractors Association of America (MCAA) is excited to announce that iQ Power Tools has joined the 2026 Masonry Alliance Program (MAP) at the Platinum Level.

Industry News
Read More
Bonding with Masonry 2025: Q4
November 2025

This issue’s questions come from an Architect and an Engineer. What questions do you have? Send them to info@masonrymagazine.com, attention Technical Talk.

David Biggs
Bonding with Masonry
Read More
Hultafors Group Continues Gold Partnership in the 2026 Masonry Alliance Program
November 2025

The Mason Contractors Association of America (MCAA) is pleased to announce that Hultafors Group will continue its Gold partnership in the 2026 Masonry Alliance Program.

Industry News
Read More
Are you in the Insulated Concrete Block business? Then FTC Rule 460 applies to you…
November 2025

If you supply, sell, or use any of these… Pre-insulated concrete block... Loose-Fill Insulation... Injectable Foam-in-Place Insulation... Foam Plastic Inserts... Then you must abide by FTC Rule 460, 16 CFR 460, which governs R-value testing and claims

Bob Sullivan Richard Porter
Technical Talks
Read More