Caterpillar Offers Product Demos Via Periscope, Drones

Words: Dan KamysTo demonstrate its products, large-equipment manufacturer Caterpillar is experimenting with drone and Periscope technologies. Peoria. Ill.-based Caterpillar (NYSE: CAT) started the initiative recently with multiple videos streaming from its facilities. In one video, Caterpillar representatives explained that these demonstrations are generally given for customers and dealers. Another video showed the company’s heavy machinery from above, shot from a drone. Caterpillar is exposing new audiences to its products. While a good deal of the audience for these online demonstrations might be people who download the Periscope app specifically to watch Caterpillar, the company is hoping to reach new audiences. The company found Periscope attractive because it includes opportunities for audience interaction through its chat feature, which, in turn, fits with the product demonstrations, including question-and-answer segments. This article first appeared at www.bizjournals.com/chicago.
Building the Future: NCMCA’s Success in Apprenticeship Across North Carolina
October 2026

THE PAST How the Groundwork Was Laid to Build the Future of Apprenticeship Across North Carolina My Registered Apprenticeship began in the early 90’s. I went back to the archives and dug out a few pictures of my apprenticeship pathway. In 1992, as an a

Brandy Shaver Ryan Shaver
Resources
Read More
Means and Methods: A Testimonial is More Than a Review
October 2026

A positive review can tell someone that a user is satisfied with the brand. A detailed testimonial can tell them why. When professionals speak about their experiences, they not only go into the features of the product but also focus on the challenges elim

Elsa Bueno
MAP Partner
Read More
MARSHALLTOWN Returns as a Silver Partner in 2027
October 2026

MAP Partner
MAP Partner
Read More
Ironsite Continues as a Cornerstone Partner into 2027
October 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that Ironsite will continue as a Cornerstone Partner into the 2027 Masonry Alliance Program.

MAP Partner
MAP Partner
Read More