Masonry Magazine February 2007 Page. 56
YEAR IN REVIEW
MCAA's Year in MASONRY
Editor's Note:
This manuscript was edited for length. For the full version of this article, please visit www.masoncontractors.org.
Year 2006 was once again a very successful and memorable year for the masonry industry. The Mason Contractors Association of America's (MCAA) staff and board have continued to provide strong leadership for the industry and achieved many accomplishments in several key areas.
Marketing Gains Momentum
MARKETING is a very important issue for the industry today, as we are at a turning point in our battle against competitive systems, such as tilt-up. At the Midyear Meeting, MCAA members devoted an entire day to discussing the next steps for the Association's marketing direction. The end result was increased funding and new initiatives that are certain to make the industry and its competitors take notice.
In 2006, the Marketing Committee continued to support and produce many successful programs. The Excellence in Masonry awards at the Masonry Showcase in Las Vegas featured 40 projects from across the country. The MCAA also continued to work with the Masonry Industry Executives Council on the MasonrySystems.org campaign to promote masonry systems to architects and specifiers. The MCAA fully supports the efforts of the Executives' Council, providing the hosting for the website and often acting as a facilitator for meetings. Also, MCAA's Masonry magazine continues to thrive, and is now considered the premier publication of our industry.