January 2008: For the Record

Words: Dan KamysJanuary 2008 For the Record

The Year Ahead

jennJennifer MorellJennifer Morrell, Editor jmorrell@lionhrtpub.com

As we launch into 2008, I bring you good news: We survived 2007. Many of you prospered, while others muddled through a flat year. The housing decline affected some businesses negatively, but otherwise merely veiled what was a strong year in the commercial markets. Gains were seen in the private, non-residential building market, including the office building and lodging markets. Those contractor businesses led by smart people took advantage of this healthy segment of the commercial market. The really smart ones applied a green mentality to the way they did business. Green, my friends, is here to stay. It's not a fad; it's not a trend. It'll soon be the way we are programmed to live, work and play. Many contractors and industry professionals recognize this and are acting accordingly.

What else shook out from 2007? A need for education. Training, training, training: It's what's for dinner. Or at least, it's on our menu of what we need more of 2008. From basic skilled masons and knowledgeable bricklayers to architects and engineers who understand how to incorporate masonry into their plans early on, this year can and should be a year to expose everyone to this vibrant industry, full of opportunity and promise.

Lastly, we have to acknowledge the white elephant in the room we can no longer ignore as an industry: technology. While many of masonry's finest do a fantastic job incorporating technology into their businesses, from the software they use to their robust, interactive Web sites, we still need to work hard at getting everyone onboard. It's a flat world, and those who aren't "linked in" with the age of Internet will be left behind. As a result, the industry suffers as a whole.

Beyond these issues, I would like to say I look forward to working with you all in 2008. I received a warm welcome from so many of you, and it has made my transition into this world of masonry both pleasant and smooth. I wish you the best as we usher in a New Year with unlimited opportunity.

     
Color Trends Shaping Today’s Masonry Projects
July 2026

Homeowners today are coming into projects with a lot more opinions than they used to have. Between social media, home shows and contractor sites, most customers already have a look in mind before you even quote the job. For masonry contractors, having a

The New Equation for Masonry Profit: Predictable Hardware and Proven Data
July 2026

The masonry industry is built on tradition, but modern growth requires a shift from guesswork to absolute certainty. When we talk about the philosophy that you cannot improve what you do not measure, we are looking at the literal minutes and manpower lost

Owen Heimbach
July 2026

This month, the MCAA had the pleasure of speaking with SkillsUSA First Place Winner Owen Heimbach, a young mason just starting out whose enthusiasm for bricklaying is truly contagious. His passion for the craft was evident throughout our interview.

Backfill Your Foundation
July 2026

I’ve been noticing an uptick in a very specific kind of application lately, and once you see the pattern, you can’t unsee it. The résumé usually reads like a family photo album. “Started helping my dad when I was 15.” “Worked summers, then full time.” “R