Laticrete Launches Laticrete University

Words: Dan KamysLaticrete, a global manufacturer of premium installation and finishing systems for the building industry, announced the launch of Laticrete University. Based on the company’s award-winning Profit Through Knowledge (PTK) technical seminars, this e-learning program presents training videos and tests online. Laticrete University lessons are developed specifically for distributors, dealers, installers, and other professionals interested in vital industry and product information. Laticrete University makes it possible for anyone within the industry to train from the comfort of their home or office. “Effective and proven training is necessary for any company or individual in our industry interested in learning about new products, modern technology, and best practices,” said Director of Technical Services Art Mintie. “Through Laticrete University, we have made our PTK seminars available to anyone looking stay ahead of the curve.” Laticrete University segments include tutorial videos followed by a short test that measures the participant’s knowledge retention. Upon the successful completion of a segment, participants can print a certificate or have it emailed to them. Each training segment is based on PTK technical seminars, which are hosted at the Laticrete headquarters in Bethany, Conn. Laticrete recently received top marks for service, support, training, and product performance from a 2013 CLEAReport on Tile and Stone Installation Contractor Market Survey. The report was conducted by Clear Seas Research, an independent market research firm. Laticrete finished tied for first place among the six manufacturers named in the report for their training programs. Laticrete University segments cover Laticrete products and important industry topics. Industry-specific topics include lessons on “Understanding Deflection” and “Re-grouting Commercial Kitchens.” Product-specific topics include lessons on the “HYDROBAN® Liquid Waterproofing Membrane” and “LATASILTM Sealant.” The demand for Laticrete training has grown tremendously over the past few years, the company reports, as has the need for an online option. Through Laticrete University, participants can learn about new products and industry standards without the delay of waiting for a scheduled event or a representative visit. “We’ve been looking at a way to provide an online version of our training program for the last seven years, but the technology did not exist in an affordable and easy-to-use manner,” said Associate Technical Services Manager Steven Rampino. “Now we have a system that can deliver our program effectively. This is the future of training.”
Designing Masonry Openings Without Compromising Aesthetics
July 2026

One of masonry's greatest strengths is its ability to create visually striking architecture. From arches and deep reveals to decorative brick detailing, masonry provides texture, depth, and character that continue to inspire architects today. As buildin

Erica Oliveraz
MAP Partner
Read More
Restoring the Breath of the Building: The Life-Saving Science Behind Historic Masonry Repairs
July 2026

When I first set out to become a historic preservation and restoration mason, I imagined that most of my trade would involve repairing the effects of old age. Instead, 99 percent of my work is attempting to stabilize and reverse damage caused by recent an

Technical Talks
Read More
Laying the Foundation for the Future: Workforce Development at the Arizona Masonry Council
July 2026

For generations, masonry has been built on a simple but powerful principle: knowledge passed from one set of hands to the next. In Arizona, the Arizona Masonry Council (AMC) is working to ensure that tradition continues by investing in one of the industr

Dawn Rogers
Industry News
Read More
Preserving Masonry Aesthetics with Concealed Lintel Systems
July 2026

Masonry has long been valued for its ability to create buildings with character, permanence, and visual appeal. Features such as arches, deep reveals, corbelling, and decorative brickwork continue to be popular design elements in modern architecture. Howe

Erica Oliveraz
MAP Partner
Read More