Masonry Magazine March 2012 Page. 48
INDUSTRY NEWS
Please submit your news and events to: jmorrell@lionhrtpub.com
COMING IN APRIL 2012
Be sure to catch the April 2012 issue of Masonry, which will feature articles covering current trends and examining industry issues, including:
SCAFFOLDING
Whether you rent it or buy it, you need dependable scaffolding. Masonry reports.
PLANKS & DECKING
Perhaps one of the most overlooked areas of safety, planks and decking are an important part of our industry. They must be used correctly and made of quality materials.
SOFTWARE
Technology has come so far, and it continues to evolve daily. See what e-tools are benefiting mason contractors today.
For advertising information, contact Marvin Diamond 770.431.0867, ext. 200 Toll-free: 888.303.5639 E-mail: marvin@lionhrtpub.com
General Shale Launches
Branding Strategy, Expands
Products
General Shale Brick will be known as General Shale to symbolize the company's significantly expanded product line. In addition, General Shale's new logo will better represent the company's enhanced image as a comprehensive provider of masonry selections and outdoor living products.
In addition to its corporate brand, General Shale has established the following sub-brands: Building Products, Outdoor Living Products, Renovation Products, and Arriscraft Building Stone, Brick and Limestone, a subsidiary of General Shale.
With its product expansion and brand restructuring, the Johnson City, Tenn.-based company will continue to transition itself in phases during the next two to three years as marketing materials, location signage and other branded entities will need to be updated with the new name and logo.
General Shale's corporate and local marketing efforts will re-emphasize direct sales to consumers, while continuing to meet the rising demands of the entire building industry. The general public may purchase all products directly, including the new line of outdoor living selections and thin veneer products, and all products are professional-grade materials used by building contractors and landscaping companies.
McCarthy Names Highland
as President, California
Region
McCarthy Building Companies Inc., a California-based, non-residential building contractor, has named Randy Highland as president, California region. Highland moved into this new role in January 2012, following a six-month transition period with Carter Chappell, the company's former president, California region. Chappell retired in December 2011, after 30 years at McCarthy, and will continue to serve on the McCarthy board of directors in a corporate oversight role.
Based in the firm's Newport Beach, Calif., office, Highland is responsible for the financial performance and overall operations of McCarthy's Southern California and Northern Pacific divisions. These duties include participation in McCarthy Building Co.s' executive committee and board as well as overseeing the marketing, estimating, scheduling, safety, administrative and financial functions throughout California and the Pacific Northwest.
Masonry Tec Becomes IQ
Power Tools
Masonry Tec Products - now known as IQ Power Tools-is expanding its product line into global markets, with the alignment of new strategic partners in 2012. IQ Power Tools will pursue an aggressive national sales and educational training plan to reach more than 15,000 contractors directly. By partnering with brand alliances such as Belgard, Techo Bloc, ICPI and others, IQ intends to bring awareness and solutions to prevent Silicosis and, most importantly, protect the future of contractors the world over.