LATICRETE Names Butkovich as Regional Sales Manager

Words: Dan Kamys

LATICRETE Names Butkovich as Regional Sales Manager

LATICRETE, a manufacturer offering installation and finishing systems for the building industry, has named Steve Butkovich as a regional sales manager. Butkovich comes to LATICRETE with more than 15 years of sales and sales management experience, having recently managed multiple Daltile locations.

Butkovich will represent the company’s Tile & Stone Installation and Care Systems throughout a region spanning Upstate New York, New Jersey, Delaware, Maryland, Virginia, West Virginia and Washington, D.C. He will report to Rob Smith, director of sales, North America. 

“Steve is the right person to represent our Tile and Stone Installation and Care Systems," says Smith. "His unique skill set will help us meet demand in our own backyard.”

LATICRETE Tile & Stone Installation and Care Systems product categories include surface preparation, waterproofing, sound control, anti-fracture, adhesives, grouts, sealers and cleaners, and shower system components — all designed to work together, providing a comprehensive installation.

 

There’s the Typical Way to Brace a Wall. And Then There’s a Better Way.
May 2026

Wall bracing is one of the most important safety considerations on any masonry jobsite, yet it is often treated as a task that happens after the wall is built. Crews return, equipment is brought in, and time is set aside to secure walls that have already

Why Coordinated Material Supply Matters in Modern Masonry Construction
May 2026

The Advantages of Single-Source Supply in Modern Masonry Construction Masonry construction has evolved significantly over the past several decades. While brick and mortar remain the defining elements of masonry walls, the assemblies behind them have beco

Remembering Harry McGraw
May 2026

The masonry industry has lost one of its great teachers and craftsmen with the passing of Harry Edward McGraw, who died April 26, 2026, in Houston, Texas, at the age of 93.

The Gary Joyner Masonry Scholarship: Investing In The Future
May 2026

The North Carolina Masonry Contractors Association (NCMCA) Eastern Chapter has launched the Gary Joyner Masonry Scholarship at Pitt Community College in Greenville, North Carolina. The annual award honors one of the trade's most influential figures while