LATICRETE Names Butkovich as Regional Sales Manager

Words: Dan Kamys

LATICRETE Names Butkovich as Regional Sales Manager

LATICRETE, a manufacturer offering installation and finishing systems for the building industry, has named Steve Butkovich as a regional sales manager. Butkovich comes to LATICRETE with more than 15 years of sales and sales management experience, having recently managed multiple Daltile locations.

Butkovich will represent the company’s Tile & Stone Installation and Care Systems throughout a region spanning Upstate New York, New Jersey, Delaware, Maryland, Virginia, West Virginia and Washington, D.C. He will report to Rob Smith, director of sales, North America. 

“Steve is the right person to represent our Tile and Stone Installation and Care Systems," says Smith. "His unique skill set will help us meet demand in our own backyard.”

LATICRETE Tile & Stone Installation and Care Systems product categories include surface preparation, waterproofing, sound control, anti-fracture, adhesives, grouts, sealers and cleaners, and shower system components — all designed to work together, providing a comprehensive installation.

 

Moisture in Masonry: A Key Concern
August 2026

As building envelopes become tighter and more performance-driven, clarity around moisture management in masonry applications is more important than ever. In masonry wall assemblies, where water penetration is expected and managed rather than eliminated, t

Revailo Upgrades to Platinum in the 2026 and 2027 MAP
August 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that Revailo will upgrade their Silver partnership to a prominent Platinum partnership for the remainder of the 2026 MAP and for the duration of the 2027 MAP.

Restoring Structural Integrity: Reinforcement in Masonry Buildings
August 2026

Masonry, as most of us in the trade know and appreciate, remains one of the most durable and time-tested structural systems in the built environment. Structures built throughout Europe and other parts of the world demonstrate that a masonry building is mo

Designing High-Performance Masonry Envelopes: Selecting the Right Air Barrier System
August 2026