LATICRETE Names Butkovich as Regional Sales Manager

Words: Dan Kamys

LATICRETE Names Butkovich as Regional Sales Manager

LATICRETE, a manufacturer offering installation and finishing systems for the building industry, has named Steve Butkovich as a regional sales manager. Butkovich comes to LATICRETE with more than 15 years of sales and sales management experience, having recently managed multiple Daltile locations.

Butkovich will represent the company’s Tile & Stone Installation and Care Systems throughout a region spanning Upstate New York, New Jersey, Delaware, Maryland, Virginia, West Virginia and Washington, D.C. He will report to Rob Smith, director of sales, North America. 

“Steve is the right person to represent our Tile and Stone Installation and Care Systems," says Smith. "His unique skill set will help us meet demand in our own backyard.”

LATICRETE Tile & Stone Installation and Care Systems product categories include surface preparation, waterproofing, sound control, anti-fracture, adhesives, grouts, sealers and cleaners, and shower system components — all designed to work together, providing a comprehensive installation.

 

Managing the Modern Jobsite: How MSV Helps Crews Do More with Less in 2026
December 2025

On today’s jobsites, efficiency is becoming as essential as craftsmanship. Crews are working with fewer hands, tighter schedules, and greater pressure to deliver high-quality results without increasing costs. It’s a reality affecting everything from resid

Jeff Tew
Technical Talks
Read More
A Free Resource for Contractors: The Block Design Collective
December 2025

The Concrete Masonry Checkoff has launched the Block Design Collective (BDC), a national resource that provides fast, reliable guidance for anyone designing or building with concrete masonry. For contractors, the benefit is straightforward: better informa

Industry News
Read More
The Hidden Forces That Build America: Arching Action and the Tools We Trust
December 2025

Most people at World of Concrete can identify a CMU block from 50 feet away. Some can even smell Type S mortar curing from across the hall. But mention the phrase “arching action,” and you will see a surprising number of boots shift and eyes drift toward

Shayne Sanders
Technical Talks
Read More
Fireside Foundations: Crafting Holiday Fireplaces That Last All Year
December 2025

The fireplace holds a special place in every home, especially during the holidays. It’s where families gather, stories are shared, and the flicker of firelight creates

Jeff Tew
Technical Talks
Read More