LATICRETE Names Butkovich as Regional Sales Manager

Words: Dan Kamys

LATICRETE Names Butkovich as Regional Sales Manager

LATICRETE, a manufacturer offering installation and finishing systems for the building industry, has named Steve Butkovich as a regional sales manager. Butkovich comes to LATICRETE with more than 15 years of sales and sales management experience, having recently managed multiple Daltile locations.

Butkovich will represent the company’s Tile & Stone Installation and Care Systems throughout a region spanning Upstate New York, New Jersey, Delaware, Maryland, Virginia, West Virginia and Washington, D.C. He will report to Rob Smith, director of sales, North America. 

“Steve is the right person to represent our Tile and Stone Installation and Care Systems," says Smith. "His unique skill set will help us meet demand in our own backyard.”

LATICRETE Tile & Stone Installation and Care Systems product categories include surface preparation, waterproofing, sound control, anti-fracture, adhesives, grouts, sealers and cleaners, and shower system components — all designed to work together, providing a comprehensive installation.

 

Why Mast Climbers Have Become Indispensable in Modern Masonry
August 2026

Masonry is one of the oldest trades in the construction industry, yet it continues to evolve. While the principles of laying brick and stone have remained largely unchanged for centuries, the equipment supporting masons has undergone a dramatic transforma

Moisture in Masonry: A Key Concern
August 2026

As building envelopes become tighter and more performance-driven, clarity around moisture management in masonry applications is more important than ever. In masonry wall assemblies, where water penetration is expected and managed rather than eliminated, t

Revailo Upgrades to Platinum in the 2026 and 2027 MAP
August 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that Revailo will upgrade their Silver partnership to a prominent Platinum partnership for the remainder of the 2026 MAP and for the duration of the 2027 MAP.

Designing High-Performance Masonry Envelopes: Selecting the Right Air Barrier System
August 2026