LATICRETE Names Butkovich as Regional Sales Manager

Words: Dan Kamys

LATICRETE Names Butkovich as Regional Sales Manager

LATICRETE, a manufacturer offering installation and finishing systems for the building industry, has named Steve Butkovich as a regional sales manager. Butkovich comes to LATICRETE with more than 15 years of sales and sales management experience, having recently managed multiple Daltile locations.

Butkovich will represent the company’s Tile & Stone Installation and Care Systems throughout a region spanning Upstate New York, New Jersey, Delaware, Maryland, Virginia, West Virginia and Washington, D.C. He will report to Rob Smith, director of sales, North America. 

“Steve is the right person to represent our Tile and Stone Installation and Care Systems," says Smith. "His unique skill set will help us meet demand in our own backyard.”

LATICRETE Tile & Stone Installation and Care Systems product categories include surface preparation, waterproofing, sound control, anti-fracture, adhesives, grouts, sealers and cleaners, and shower system components — all designed to work together, providing a comprehensive installation.

 

Making Old Brickwork Look New Again
September 2026

Brickwork is built to last, but mortar isn’t. Over time, exposure to moisture, freeze-thaw cycles, and everyday wear causes joints to crack, crumble, and even recede. What starts as a cosmetic issue can quickly turn into a structural concern if left unadd

Why Joint Profiles Matter In Masonry Restoration
September 2026

For generations, masonry structures have been defined not only by the brick, block, or stone used in construction, but also by the mortar joints that tie everything together. Whether restoring a historic brick facade, repairing natural stone veneer, or re

Designed for the Way Contractors Work Today
September 2026

Every piece of equipment tells a story about the challenges contractors face. For more than 30 years, the EZG Manufacturing team has listened to those stories—through customer relationships, job site visits, dealer feedback, a

Chemicals In Masonry
September 2026

Mason contractors must deal with chemicals on the job site. One of the main ones comes in the form of dust. Another is acid. From high-rise commercial structures to residential facades, masonry work involves handling raw materials that require careful man