LATICRETE Names Butkovich as Regional Sales Manager

Words: Dan Kamys

LATICRETE Names Butkovich as Regional Sales Manager

LATICRETE, a manufacturer offering installation and finishing systems for the building industry, has named Steve Butkovich as a regional sales manager. Butkovich comes to LATICRETE with more than 15 years of sales and sales management experience, having recently managed multiple Daltile locations.

Butkovich will represent the company’s Tile & Stone Installation and Care Systems throughout a region spanning Upstate New York, New Jersey, Delaware, Maryland, Virginia, West Virginia and Washington, D.C. He will report to Rob Smith, director of sales, North America. 

“Steve is the right person to represent our Tile and Stone Installation and Care Systems," says Smith. "His unique skill set will help us meet demand in our own backyard.”

LATICRETE Tile & Stone Installation and Care Systems product categories include surface preparation, waterproofing, sound control, anti-fracture, adhesives, grouts, sealers and cleaners, and shower system components — all designed to work together, providing a comprehensive installation.

 

I’m Still Riding Beside Him
October 2026

A couple of weeks ago, I found myself riding down the road in an 18-wheeler with my son. He recently got his CDL permit and is scheduled to attend a class, so he needs to get some driving time in. That day he was driving a Kenworth, and I was riding along

Kent Huntley
Chairman’s Message
Read More
Just a Blast from the Past
October 2026

This weekend I had to go through and clean out a cabinet that I used to keep some of the old masonry information that I like to look at from time to time. I had the very first issue of Masonry Construction that was published in 1988. I know, forever ago.

Steve Fechino
Fechino Files
Read More
Stockholm City Hall
October 2026

Stockholm City Hall is known around the world as the setting for the annual Nobel Prize banquet. But behind the ceremonies and the landmark tower is another story: a building constructed with approximately 8 million bricks. The massive red-brick complex

Cass Stern
Marvelous Masonry
Read More
Geared Up for Fall Semester
October 2026

Along with finding potential leaders in the next generation of masonry professionals, getting to work with instructors in CTE programs throughout my region offers a great sense of hope and expectation. Add to that an environment where new technologies an

Outreach Outlook
Read More