LATICRETE Names Butkovich as Regional Sales Manager

Words: Dan Kamys

LATICRETE Names Butkovich as Regional Sales Manager

LATICRETE, a manufacturer offering installation and finishing systems for the building industry, has named Steve Butkovich as a regional sales manager. Butkovich comes to LATICRETE with more than 15 years of sales and sales management experience, having recently managed multiple Daltile locations.

Butkovich will represent the company’s Tile & Stone Installation and Care Systems throughout a region spanning Upstate New York, New Jersey, Delaware, Maryland, Virginia, West Virginia and Washington, D.C. He will report to Rob Smith, director of sales, North America. 

“Steve is the right person to represent our Tile and Stone Installation and Care Systems," says Smith. "His unique skill set will help us meet demand in our own backyard.”

LATICRETE Tile & Stone Installation and Care Systems product categories include surface preparation, waterproofing, sound control, anti-fracture, adhesives, grouts, sealers and cleaners, and shower system components — all designed to work together, providing a comprehensive installation.

 

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