Masonry Magazine December 2012 Page. 8

Words: Jennifer Morrell
Masonry Magazine December 2012 Page. 8

Masonry Magazine December 2012 Page. 8
FROM THE EDITOR
Jennifer Morrell
Editor
jmorrell@lionhrtpub.com

The Future, Near
and Far
As 2012 leaves the building,
here's what I know: We have an
industry full of people just as
strong as masonry itself. No one
can be certain of what the next
four years will hold for any of us.
But I do know that most of our
industry weathered a hell of a
storm during the last four.

Next year, whether we con-
tinue to bounce back or flatten
somewhat, we still are far from
where we stood in 2009 and
2010. Heads no longer hang
Speaking of the future of masonry, shown is my 2-year-old nephew,
Rowan, on the brickyard at South Georgia Brick Co. on a hot day in
Albany, Ga.
down in despair and gloom when our staff attends trade shows, meetings and
events. Companies are able to do what they do again, including looking to the
future and what positive growth it holds.

The near future looks a lot greener than it once did. Sustainability is a real compo-
nent to how we do business, and that will only strengthen, year after year.

The near future also looks more technical and digital than ever. From iPads
on the jobsite to contractor software back at the office, we are working more effi-
ciently. Social media gives companies unique identities and exposure. Building
Information Modeling and the design-build concepts create maps and records
for the life of large construction projects. Every project can have a pedigree, if the
contractors so desire.

The far future is a little trickier, but it is in our hands. We need to promote
masonry. Masonry needs to be everywhere. I have had big players - suppliers -
in our industry ask me why masonry still is relevant. We need to use our passion
about our industry to educate others at every turn.

The far future also will depend on our ability to keep skilled workers. High
school and technical school programs are strong and commendable, but we need
to increase this in all areas of the country. Skilled labor is a good thing, and we
need it if masonry is to thrive.

Our industry isn't without worry, but we are solid. Masonry is solid. Masonry
isn't going anywhere, and neither are we. IMAS
Jemifer A. momell

MASONRY
December 2012 www.masoncontractors.org

MASONRY
The Voice of the Masonry Industry

MASONRY Magazine
Official Publication of the
Mason Contractors Association of America and the
Canadian Masonry Contractors Association
The Mason Contractors Association of America is committed to preserving
and promoting the masonry industry by providing continuing education
advocating fair codes and standards, fostering a safe work environment
recruiting future manpower, and marketing the benefits of masonry
materials.ion of America is committed to preserving and promoting the
masonry industry by providing continuing education advocating arcodes
and standards, fostering a safe work environment, recruiting future
manpower, and marketing the benefits of masonry materials.

MASON CONTRACTORS ASSOCIATION OF AMERICA
Chairman Jan Smith,
Vice Chairman Mark Kemp
Treasurer Mike Sutter
Secretary Paul Odom

Regional Vice Presidents
Robert V. Barnes, t
Geen Hotmen
Ron Bennett Douglas Nichols
Steve Bannan Michael Scherbeck
Edwin Davenport Ronal
Larry Vacala
President CED Jeff Buczkiewicz

EXECUTIVE STAFF
Government Affairs Representatives The Keelen Group
Director of Marketing and ToyToole
Information Technology
Administrative Assistant Ann Trownsel
Consultant Rhod Johnson

EDITORIAL ADVISORY BOARD
David Jolly Jollay Masonry Contractors, Chrysler (MIA),
Melander
(PCA), David Hill (Pets Construction Co., John Smith John Smith Masonry
Ca), Brian Grant (Grant/Jack's Masonry), Jerry Painter (Painter Mason, Inc.
Doug Nichols (Doug Nichols Enterprises), G. Alafiffracting
Inc., Tom Daniel (GBC Concrete and Masonry Constraction, Inc.)

Executive Office
1481 Merchant Drive
Algonquin, IL 60102
Plane: 224.678.9709800.536.2225
Fax: 224.678.9714

MCAA
MASONRY is the official publication of the Masan Contractors Association of
America (MCAA) and the Canadian Masonry Contractors Association (CMC)
The magazine acts as a sounding board without approving, disapproving or
guaranteeing the validity or accuracy of any data, clain or opinion appearing
under a byline or obtained or quoted from an acknowledged source. Opinions
expressed by officers do not necessarily reflect the official views of MCAA
CMCA. The appearance of advertising or new product information doesn't co
stitute an endorsement by MCM or CMCA of product featured

MASONRY ADVERTISING AND EDITORIAL OFFICE
Send all advertising and editorial submissions for Masonry to:
Lionheart Publishing, Inc.
506 Roovell Street, Suite 220. Marietta, GA 30060 USA
Tec 770.431.0867 Fax: 170.432.0960-pub.com
www.nasonrymagazine.com
Publisher Llewynub.com
Editar Jennifer Morrell jarentpub.com
Art Director Alan Brutaler albrubakerifionetpub.com
Assistant Art Director Lindsay Sport lindsay.com
Online Projects Manager Patton McGinley pattalionpub.com
Advertising Sales Marvin Diamond navis@otpub.com
Art Sharfler artianp.com
Marketing Director and
Audience Development Maria Bennett bennettionpub.com
Reprints Kellypet.com
The Voice of the Masonry Industry




Masonry Magazine December 2012 Page. 1
December 2012

December 2012

MASON RY
The Voice of the Masonry Hyduser
Volume 51, Number 12

Fireplaces

Old

INSIDE
Modular Stages
Waterproofing
Refractory Mortar

Visit us online at:
www.masoncontracto

Masonry Magazine December 2012 Page. 2
December 2012

Standing
The Test of Time
Units M100-4, M100-5, M100-6
Purchase date: January 1988
Status: Still fully functional

"After more than 23 years of operation, all my Hydro Mobile units still deliver full return and I still get the sa

Masonry Magazine December 2012 Page. 3
December 2012

Performance and Economy

THROUGH THICK AND THIN™

Everyone wants more from less. ENERSHIELD® gives you exactly that. Premium polymer-based formulations allow optimized application thickness on sheathing and masonry, for fast, easy instal

Masonry Magazine December 2012 Page. 4
December 2012

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