Meet the Next (Fourth!) Generation at PROSOCO Words: Kevin Sigourney, Jake BoyerThe MCAA is happy to celebrate the next generation at PROSOCO, a Cornerstone member of the Masonry Alliance Program, as they transition their own Jake Boyer into the role of President of their companyAfter 12 years in different roles at PROSOCO, Jake Boyer will become President of the family-owned company on June 6.Most family-owned businesses don’t make it to the second generation, let alone the third or fourth. According to recent data, only 3% of family-owned businesses make it to the fourth generation. We like to think that means we’re doing something right. We are elated to announce that, after months of strategic succession planning, a member of the fourth generation of the Boyer Family, Jake Boyer, has accepted the role of President of PROSOCO, taking the place of long-time employee Kevin Sigourney, whose last day with the business will be June 6. Kevin is moving back to California with his wife to be closer to family and begin an exciting new chapter in his life and career. Like his familial predecessors, Jake started working at PROSOCO from a young age, and from the ground level, spending his high school summers working on the production floor, and learning the markets and regions we serve from the field. Before he officially joined PROSOCO in 2013, he worked as a Building Envelope Technical Specialist for a contractor to learn PROSOCO’s building envelope products from the outside-in. With six years of experience in the construction industry under his belt, Jake officially joined PROSOCO in 2013 as a Regional Sales Manager in the Pacific Northwest. In this extremely important market for PROSOCO’s R-Guard line of air and water barriers, he learned the products and applications from real-world job sites all across the Pacific Northwest. In October 2017, Jake moved into the role of Business Unit Leader of PROSOCO’s masonry cleaners and protective treatments, a field in which PROSOCO has pioneered so many firsts since its beginning in 1939. In this role, which he held for more than 7 years, Jake jumped all the way into the assignment, enthusiastically yearning to understand the chemistry of the products just as well as the world-renowned chemists in our laboratory, and to understand the applications, the markets, the regions, and our customers’ pain points, just as well as our most seasoned sales professionals in the field. And he did so. At the beginning of 2024, Jake was elevated to the position of Vice President of Sales, a new role in which he promoted new operational efficiencies, identified new partnership opportunities, and spearheaded and championed an entirely new, super-ambitious growth goal the business has never before pursued. With a deep passion for the PROSOCO organization and how each facet works together, Jake is excitedly stepping into the role of President, one in which he says he feels honored to continue the legacy his predecessors built of first to market and best in class. “This mindset applies well beyond just the products we make,” Jake says. “It also extends out to the people we employ, the support we provide our customers, and the way we approach every aspect of the industry.” In the role of President, Jake will undoubtedly continue to lean into his natural leadership abilities and infectious optimism; encourage and care for each and every member of the growing PROSOCO team; and inspire all of us to seek new and creative ways to build a better business, a better industry, and a better world. Please join us in congratulating Jake Boyer in this momentous promotion. Our future has never been brighter. s About: Industry News