Masons: AcmeTools.com Uses IBM Smarter Commerce for Mobile Shopping
Words: Dan KamysSite is for online customers using smartphones
Acme Tools, an authorized online retailer of tools and equipment, has launched its new mobile version of AcmeTools.com for online customers using smartphones. Developed by BlueSky Technology Partners, the new mobile platform leverages Acme Tools' ongoing investment in IBM WebSphere Commerce to deliver a seamless online shopping experience regardless of how customers choose to browse and buy.
Based on a recent IBM study, mobile traffic and sales have continued to soar as a component of overall online sales. In the fourth quarter of 2013, mobile traffic accounted for nearly 35 percent of all online traffic, up 40 percent year-over-year. In addition, mobile sales neared 17 percent of all online sales, an increase of 46 percent over the same period in 2012.
The new Acme Tools mobile site is designed to reduce load time and enhance the user's experience making it easier to browse, search and purchase using a smartphone. Registered users can utilize cross-platform features that include saved wish lists, saved checkout and the convenience of completing a purchase on a smartphone, tablet or laptop. The new mobile site also offers click-to-call and store locator functions and excellent readability on smartphones.
"The new mobile site expands Acme Tools' e-commerce capabilities," says Steve Kuhlman, VP of corporate operations for Acme Tools. "Mobile optimization ensures Acme Tools' online customers a consistent user experience regardless of platform."
Mobile shoppers will find the same extensive product specifications unique toAcmeTools.com and the exclusive option of shopping by trade, category or brand.
"We recognized the importance of having a mobile friendly site for our customers," stated Paul Kuhlman, VP of merchandise operations and marketing for Acme Tools. "Our online customers will experience the same excellent shopping experience whether they're using a smartphone, tablet or laptop."
Acme Tools' new e-commerce platform is based on the latest version of IBM's WebSphere Commerce, the industry's leading customer interaction platform. Designed through IBM premier business partner BlueSky Technology Partners, WebSphere Commerce provides Acme Tools with a differentiated e-commerce experience to drive better customer engagement and increased sales through a single platform.