Benjamin Obdyke Forms Innovation Council 2013

Words: Dan KamysBenjamin Obdyke Forms Innovation Council 2013
Benjamin Obdyke Inc., a provider of roof and wall products to the residential and commercial construction markets, has announced the formation of the company’s Innovation Council 2013. Comprised of builders, contractors, designers and architects representing a variety of states and climates, the Innovation Council maintains a dialogue with Benjamin Obdyke about best practices, innovative building solutions, and current needs in the construction industry.

“As a manufacturer, we recognize that we have limited insight into, and access to, the marketplace,” says George Caruso, product development manager. “We are constantly looking to interact with leading building professionals on the front lines of the construction industry and the Innovation Council provides us with insight and ideas that we would likely otherwise miss. In exchange, we expose members to relevant market information related to building construction best practices and current industry trends."

The Innovation Council was formed in response to Benjamin Obdyke’s longstanding commitment to sharing ideas with like-minded industry professionals and the company’s desire to understand market needs and trends from the perspective of its customers. The Council recently completed the 2013 Product Concept Survey, an extensive questionnaire designed to glean insight into how and why construction industry decision-makers select certain building materials for their projects.

The Benjamin Obdyke Innovation Council consists of 97 members, 62 percent of whom participated in the 2013 Product Concept Survey. Plans for the rest of the year include in-person focus groups, meet-ups at industry tradeshows, co-creation of installation videos and other web resources. The Innovation Council will also be critical in providing feedback via hands-on testing of new product ideas and prototypes.

New members are reviewed on a rolling basis and can continue or end their membership at their own discretion. To join the Benjamin Obdyke Innovation Council, please visit this address to submit a brief application: http://tinyurl.com/bcxzfwr

CMU Partitions: How Much Reinforcement Is Actually Required?
February 2026

Walk onto almost any job site and you’ll find masons laying out interior partitions much the same way they did decades ago. The work looks straightforward: stack the units, strike clean joints, and keep the wall plumb. And the function of these partitions

Technical Talks
Read More
MASONRY STRONG Podcast, Episode 37 Recap: Starling Johnson, VP of Sales at STALITE Lightweight Aggregate
February 2026

On this episode of the MASONRY STRONG Podcast, Starling Johnson joins the set in Indianapolis to talk about her path within masonry, sales in this industry, and life outside of work.

Justin Stengel
The MASONRY STRONG Podcast
Read More
Masonry Restoration: Why Walls Fail and How We Fix Them
February 2026

Masonry doesn’t crack. Old brick never has issues. Every masonry wall lasts 100 years or more… right? If only that were true. Masonry is one of the most durable building materials ever used, but like all construction, it responds to time, movement, mo

MAP Partner
Read More
MCAA President Jeff Buczkiewicz Testifies To Congress On AI In Masonry
February 2026

On February 11, 2026, Jeff Buczkiewicz, President and CEO of the Mason Contractors Association of America (MCAA), testified before the House Subcommittee on Workforce Protections. He spoke during a hearing titled “Building an AI-Ready America: Safer Workp

Legislative
Read More