Nissan Forklift, TCM America Partner to Form UniCarriers Americas

Words: Dan KamysNissan Forklift, TCM America Partner to Form UniCarriers Americas

Nissan Forklift Corp., North America, has joined forces with TCM America under a new name, UniCarriers AmericasCorp. effective April 1, 2013. UniCarriers Americas Corp. is a division of UniCarriers Corp. headquartered in Tokyo, Japan. UniCarriers Holdings is the parent company of UniCarriers.

Although the company has a new name, its employees, processes and products remain the same. With head offices in Marengo, Ill., the new company will continue its commitment to excellence and its drive to be a valued partner across its network of authorized dealers.

“We are excited to combine the resources, service and strong brand promise of these two companies to form a stronger market presence that will offer a broader range of products and technical service with the UniCarriers brand,” says Peter Kruse, president, UniCarriers Americas Corp. Kruse is leading the management team of the new entity.

UniCarriers will encompass five brands: Nissan Forklift, TCM, Atlet, Barrett and UniCarriers. To transition the brand equity of the non-UniCarriers brands to UniCarriers, all trucks will display a “by UniCarriers” endorsement beginning June 1, 2013.

Material handling equipment will be the sole business of UniCarriers, rather than a peripheral business unit. Separately, the global rankings of Nissan Forklift Corp. and TCM Corp. were 11th and 15th respectively, according to the Weltrangliste 2011/2012 list of the top global manufacturers. United, UniCarriers has jumped to number seven on the list.

With its focus solely on material handling equipment, UniCarriers will offer a more extensive portfolio by adding additional sustainable and efficient products and solutions to its offering. The company will continue its pledge to protect the environment, and operate as a green company.

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