LATICRETE Effort Brings Donations for Sandy Victims

Words: Dan KamysLATICRETE Effort Brings Donations for Sandy Victims
LATICRETE, a manufacturer of construction solutions for the building industry, reached out to victims of Superstorm Sandy by gathering donations at World of Concrete in Las Vegas earlier this month.
 
The firm constructed a stone wishing well named "Fountain of Change," positioning it in a focal spot within their WOC exhibit. Visitors to the LATICRETE booth were invited to contribute their pocket change. At the end of the expo, the total sum of donations was tallied with a 100 percent LATICRETE match, subsequently presenting the entire amount to the American Red Cross in an effort to help victims of Superstorm Sandy.
 
"Two of our key technical representatives working within our Specialty Products Division live in the New York City region. Unfortunately, they were affected by Superstorm Sandy," says Allen Hunter, LATICRETE channel manager, specialty products division. ”LATICRETE has a history spanning six decades of helping those in need. Collectively, we decided to implement that longstanding company regimen, extending a humanitarian arm to those who suffered setbacks due to that awful storm. So, we contacted the American Red Cross, which was very receptive to our 'Fountain of Change' idea."
The Importance of Instructor Support
April 2026

Whether you are a new or veteran masonry instructor, we all need support throughout our careers. We can never stop learning, and keeping up with ever-changing technology, materials, and installation techniques can be overwhelming alongside the everyday pr

Curtis Hoover
Resources
Read More
Vibing Masonry #11: Innovative Concrete Masonry Technologies in Healthcare Design
April 2026

In the high-stakes environment of healthcare design, every material choice is a clinical decision. Architects, engineers, and facility administrators are tasked with creating spaces that are not only resilient and code-compliant but also conducive to heal

Steve Blye
Technical Talks
Read More
Why Termination Bars Still Matter: A Practical Look at Long‑Term Flashing Performance
April 2026

In recent discussions across the masonry industry, I have heard termination bars described as “old school.” The implication is that with modern materials, primerless peel-and-stick flashings, advanced sealants, and structural insulated sheathing, mechanic

Linda Potter
Technical Talks
Read More
Building Solutions: The Critical Role of Cavity Space in Masonry Moisture Control
April 2026

Long before “rainscreen” became a popular term in building science, masonry cavity walls were functioning on that very principle. A brick veneer cavity wall is designed with the expectation that water will penetrate the exterior

Linda Potter
MAP Partner
Read More