LATICRETE Effort Brings Donations for Sandy Victims

Words: Dan KamysLATICRETE Effort Brings Donations for Sandy Victims
LATICRETE, a manufacturer of construction solutions for the building industry, reached out to victims of Superstorm Sandy by gathering donations at World of Concrete in Las Vegas earlier this month.
 
The firm constructed a stone wishing well named "Fountain of Change," positioning it in a focal spot within their WOC exhibit. Visitors to the LATICRETE booth were invited to contribute their pocket change. At the end of the expo, the total sum of donations was tallied with a 100 percent LATICRETE match, subsequently presenting the entire amount to the American Red Cross in an effort to help victims of Superstorm Sandy.
 
"Two of our key technical representatives working within our Specialty Products Division live in the New York City region. Unfortunately, they were affected by Superstorm Sandy," says Allen Hunter, LATICRETE channel manager, specialty products division. ”LATICRETE has a history spanning six decades of helping those in need. Collectively, we decided to implement that longstanding company regimen, extending a humanitarian arm to those who suffered setbacks due to that awful storm. So, we contacted the American Red Cross, which was very receptive to our 'Fountain of Change' idea."
Argo Community High School Performing Arts Center
July 2026

Argo Community High School is located in Summit, Illinois, just southwest of Chicago’s Midway Airport. In 2016, the Argo Community High School Board of Education and the school’s administration undertook the construction of a new performing

John Cicciarelli
Case Study
Read More
Masonry as the Standard: Delivering Strength, Durability, and Permanence at First Baptist Church of Sutherland Springs
July 2026

The replacement of First Baptist Church of Sutherland Springs serves as a clear example of masonry’s ability to deliver long-term durability, structural integrity, and architectural permanence in worship facility construction. Following the tragic events

Anton Shadrock
Case Study
Read More
Designing Masonry Openings Without Compromising Aesthetics
July 2026

One of masonry's greatest strengths is its ability to create visually striking architecture. From arches and deep reveals to decorative brick detailing, masonry provides texture, depth, and character that continue to inspire architects today. As buildin

Erica Oliveraz
MAP Partner
Read More
Restoring the Breath of the Building: The Life-Saving Science Behind Historic Masonry Repairs
July 2026

When I first set out to become a historic preservation and restoration mason, I imagined that most of my trade would involve repairing the effects of old age. Instead, 99 percent of my work is attempting to stabilize and reverse damage caused by recent an

Technical Talks
Read More