LATICRETE Effort Brings Donations for Sandy Victims

Words: Dan KamysLATICRETE Effort Brings Donations for Sandy Victims
LATICRETE, a manufacturer of construction solutions for the building industry, reached out to victims of Superstorm Sandy by gathering donations at World of Concrete in Las Vegas earlier this month.
 
The firm constructed a stone wishing well named "Fountain of Change," positioning it in a focal spot within their WOC exhibit. Visitors to the LATICRETE booth were invited to contribute their pocket change. At the end of the expo, the total sum of donations was tallied with a 100 percent LATICRETE match, subsequently presenting the entire amount to the American Red Cross in an effort to help victims of Superstorm Sandy.
 
"Two of our key technical representatives working within our Specialty Products Division live in the New York City region. Unfortunately, they were affected by Superstorm Sandy," says Allen Hunter, LATICRETE channel manager, specialty products division. ”LATICRETE has a history spanning six decades of helping those in need. Collectively, we decided to implement that longstanding company regimen, extending a humanitarian arm to those who suffered setbacks due to that awful storm. So, we contacted the American Red Cross, which was very receptive to our 'Fountain of Change' idea."
The Enduring Aesthetic Power of Brick
March 2026

For centuries, brick has shaped the built environment in ways that few materials can match. From the stately facades of historic campuses to the bold, contemporary forms of modern civic buildings, brick is both a foundation of architectural tradition and

Tim Leese
MAP Partner
Read More
Expert Tips for Brick Installation
March 2026

Clay brick has long been valued for both its durability and aesthetic appeal, but achieving a clean, consistent build that will endure for a lifetime depends just as much on jobsite discipline, install strategy, and preventative moisture management as it

Allison Goley
Technical Talks
Read More
OSHA’s 2025 Top Violations: What the Numbers Reveal for Masonry and Construction
March 2026

Each year, the Occupational Safety and Health Administration (OSHA) publishes its list of the most frequently cited workplace safety standards based on federal inspection data. The purpose is simple: show employers where hazards are consistently being fou

Greg Brown
MAP Partner
Read More
Combining Modern Healthcare with Tribal Design: Nisqually Health & Wellness Center
March 2026

The Nisqually Health & Wellness Center is a project that the wonderful team here at Warfield Masonry completed in 2020. Built on the Nisqually Reservation (near Olympia, Washington), this project incorporates a variety of masonry materials into its tribal

Jake Sulya
Case Study
Read More