State of the Mast Climbing Work Platform Market

Words: Dan Kamys

Mast Climbers, Cranes and Telehandlers

The last couple of years have been tough for all of us in the construction industry. Mast climbing work platform manufacturers have been hit particularly hard. A major part of the U.S. market development consisted of a strong mason contractor’s user base. With the volume of work drastically down, we have seen a massive number of used platforms hitting the market, due to contractors getting out of business or getting rid of equipment in order to get through the crisis. Contractors and renters both were hesitant to renew their fleets, due to the economic downturn and the fact that they could get their hands on good-condition equipment at a very low price.

Even though the volume of used equipment available is slowly declining, and we are starting to see slow improvement in the economy, most contractors still are hesitant to go out and purchase new mast climbing work platforms. One key element to increase business volume and profitability as the market picks up is to find the right balance between used, new and rental equipment without jeopardizing the short-term viability of the company.

State of the Mast Climbing Work Platform Market

Bigger contractors and renters generally have a targeted average fleet age, in order to keep some form of balance and optimize their return on investment. New equipment requires less maintenance and usually is more efficient, while older equipment often means increases downtime and maintenance costs but generates more profit as it is often paid for and amortized. A healthy mix of both worlds usually allows companies to maximize profit, while minimizing their risk.

Telehandlers to Watch
Two New Models to the MT Series of Telescopic Handlers Manitou has added the models MT 10044 and MT 12042 construction telescopic handlers to its MT Series line-up for North American markets. The MT 10044 telescopic handler has a rated lift capacity of 10,000 pounds and a maximum lift height of four feet. The MT 12042 boasts a rated lift capacity of 12,000 pounds and a maximum lift height of 42 feet. The booms of the models MT 10044 and MT 12042 telescopic handlers have a welded box-section design, which means it is stronger than the booms in comparable competitive models.?? Maximum operating capacity is achieved with optional outriggers on the MT 12042 for added stability. The patented Personnel Work Platform (PWP) Safety System is available as an option on both models. The system allows the use of an ANSI/ITSDF B56.6-compliant personnel work platform, commonly used by framers, roofers and siding contractors. The PWP System adds versatility, making many jobs almost as easy as working at ground level. A rear axle stabilizer system improves stability by locking the rear axle in position whenever the boom is raised more than 60 degrees, if the parking brake is applied, or if the PWP System is activated. Other design features include a heavy-duty frame with reinforced C-channels, internal wet disc brakes for better stopping ability and longer life, and a SAHR (Spring-Applied, Hydraulic-Release) parking brake, which automatically applies the parking brake when the engine is shut off, or manually by pressing a rocker switch. The ROPS/FOPS canopy and cab include pilot-assisted controls that are easy to reach and easy to operate, allowing the operator to perform precise placements and increase productivity.?? The view from the cab is a full 360 degrees. For applications that require operator protection from the weather, these units can be equipped with the optional glass-enclosed cab with heater/defroster. And, a transmission de-clutch feature is standard and an additional work light package and suspension seat are optional. The MT 10044 and MT 12042 telescopic handlers are powered by Interim Tier IV-compliant turbocharged diesel engines with 115 horsepower. Both models are equipped with a four-speed power-shift transmission, three steering modes and a quick carriage release tool-mounting system. For more information, visit

During hard times, companies usually are willing to take the risk of keeping their equipment longer. They can maximize the return on their investment, while not getting the financial burden of adding new equipment to their fleet. Contractors trying to stretch their fleet age often have the tendency to also minimize preemptive maintenance. This will allow generating more profit in the short term, if the equipment doesn’t cause extra down time. This strategy often will catch up on you at some point in time but can be viable in the short term.

Let’s not forget that mast climbers are mainly used to the increase in productivity. An unreliable unit that causes downtime annihilates the advantages of the product, so investing in keeping units in good working condition is a short-term expense but a sound investment when looking at the global picture. This also keeps a higher market value for the products you own.

Besides the equipment that they own, contractors turn to renting equipment in order to answer needs during peeks periods. In harder economic times, masons rely more heavily on rental as they are not willing to take the risk of purchasing equipment that might be sitting after the next contract is over. This is exactly what the industry has been experiencing during the last years. Even though rental reduces the contractor’s risk, it also reduces its profit if the equipment could be kept busy enough during the year.

Product Spotlight
Z-45/25 Rough Terrain BoomThe Genie Z-45/25 rough terrain articulating boom lift is a redesigned, 45-foot boom that combines the latest performance technology with new service features to further enhance the most popular member of the Genie boom family. The new Z-45/25 RT currently is in production and available to the ANSI market. The CE version of this model is slated for production in Italy in mid-2013. Key performance features include an updated drive system, which produces 24 percent more tractive effort than the previous model, resulting in greater terrainability, and provides true four-wheel drive and four-wheel braking. The Z-45/25 RT offers a maximum working height of 51 feet, 10 inches, and an up-and-over clearance of 23 feet, five inches. With a 500-pound lift capacity, the unit can position workers and tools exactly where they need to be. It also is a lighter weight machine than before, providing reduced floor loading and greater maneuverability and jobsite performance. Compared to its predecessor, overall weight has been reduced by up to 1,100 pounds for jib models and 575 pounds for non-jib models. The new Z-45/25 rough terrain boom lift also offers owners simplified serviceability and lower cost of ownership. Larger doors and swing-out trays provide access to the front and back of the engine compartment, as well as to filters and electrical components for faster maintenance and troubleshooting. Cost of ownership is reduced through less-expensive replacement parts, such as the unit’s smaller standard tires, and increased parts and component commonality across similar Genie booms. For more information, visit

We are presently at a key point in time, when contractors are starting to position themselves to maximize their market shares in a slow and fragile growth. Already, we are seeing key players starting to position themselves. Some companies are starting to invest more in equipment maintenance; others have started purchasing equipment to renew their fleet. This should cause another round of increase in the used equipment availability, but also should cause the introduction of more new equipment in the market. We also are starting to see a small decrease in the proportion of equipment rented, versus equipment owned for contractors who are having more confidence in keeping their equipment busy on the jobsite in the longer term. It is clear that the contractors who will best handle their equipment needs will give themselves an edge that should help them grow faster and get more market shares in the upcoming years.

State of the Mast Climbing Work Platform Market

For smaller contractors, the market still is favorable to acquiring second-hand mast climbing work platforms to grow their fleets and increase productivity. It also can be an opportunity to introduce the product in their equipment fleet to better position themselves for future growth. Although there are some great deals out there, contractors must be careful when purchasing used equipment. Indeed, there are some key elements to consider in purchasing a used platform in order to optimize the long-term investment.

First off, knowing the equipment past history is important as it will allow you to know what you can expect for the upcoming years. Secondly, it is important to assure that parts are easily available for the product and that you can have manufacturer’s support in case of recall or any other problems. In the same line of thinking, being able to easily find compatible equipment, both new and used, should be an important element in the decision-making process. Finally, making sure that there is an authorized dealer in your area is key, when you need additional equipment, rental equipment, parts, support or training.

Thierry Lachapelle is marketing and sales director for Hydro Mobile Inc. Hydro Mobile is a privately owned corporation involved in the design, manufacturing and distribution of mast climbing work platforms for the construction industry. For more information, call 888-484-9376.
Masonry Safety Inspections

The look of confusion and utter loss on people’s faces when I tell them that I’m a safety inspector for a masonry company is often hilarious.

About: Safety
Dave Jollay Announced as Third Inductee for MCAA 2024 Hall of Fame

Following in the footsteps of his father, O.L. Jollay, the founder of Jollay Masonry, Inc., Dave Jollay has carved out a remarkable career in the masonry industry.

What AI Can Do For the Masonry Industry

If your pension fund doesn’t hold NVIDIA stock, your fund manager has some questions to answer. This week, NVIDIA became the most valuable company in the world, with a market cap exceeding $3.4 trillion. They have been at the forefront of AI mania that ha

About: Featured
Brick: A Resilient Product That Will Make You Proud

Originating as the very dirt beneath our feet, brick has proven to be a sustainable, enduring solution that has been trusted for hundreds of years. While modern consumerism tends to focus on providing fast, cheap merchandise that is not intended to last,