Liebherr Promotes Doucette to GM - Brand Strategy

Words: Dan KamysLiebherr Promotes Doucette to GM - Brand Strategy

Liebherr Construction Equipment Co. has promoted Timothy Doucette as general manager – brand strategy. In this new role, he will work closely with the president, Duane Wilder, to ensure all aspects involving the brand are coordinated to increase Liebherr’s market presence in the United States as a manufacturer of heavy-duty constructionequipment.

 
Reporting to Doucette will be the marketing and public relations departments, sales administration and the earthmoving product group. He also will retain his current role as part of the dealer selection committee.
 
“Tim has played a key role in our growth over the past several years and this newly created position provides the opportunity for him to assume an increased leadership role as we continue to grow the Liebherr brand in the USA,” says Wilder.
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