Laticrete Supercap Celebrates One Year

On July 1, 2011, LATICRETE International Inc., had announced a joint venture partnership with Supercap to form LATICRETE SUPERCAP LLC. One year later, the company is going strong.

"These two companies getting together made a lot of sense," says Brad Fulkerson, managing director of LATICRETE SUPERCAP. "Both firms had years of experience within the commercial construction sector. In particular, extensive knowledge relative to the importance of having a perfectly flat, deflection-free concrete slab prior to the installation of finished floor covering. We knew there would be something special when offering the benefits of the state-of-the-art SUPERCAP process, now being backed with the well-respected and successful long-term track record which LATICRETE has earned worldwide."

Currently, Fulkerson's sales team of John Sacco, Michael Schilling and Harold Fleming, each coming from the former company prior to the joint venture with LATICRETE, focuses upon a specialized construction genre that includes architects, engineers, concrete contractors, general contractors aents of the construction community on the attributes associated with the cutting-edge process they are offering. Add to that mix LATICRETE's corporate marketing manager, Maria Oliveira, is playing a major role as well.

"The LATICRETE SUPERCAP team knows the importance of educating the marketplace on what has proven to be a faster, safer and greener way to finish concrete slabs," Sacco says.