Rental Show Reflects Optimism

Words: Dan Kamys

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The optimism and enthusiasm evident during The Rental Show 2012 in New Orleans was reflected in the Show’s attendance. For the second straight year, there was double-digit growth in both the number of attendees and the number of rental businesses represented at the Show.

Attendance for 2012 increased nearly 20 percent over 2011, with the number of rental businesses up nearly 25 percent. Those traveling to New Orleans came from all 50 United States, nearly every Canadian province and more than 40 countries.

“The Rental Show demonstrated that this industry continues to be a driving force in our economy,” says Christine Wehrman, American Rental Association executive VP and CEO. “Enthusiasm, optimism, pride and purchasing of equipment were seen throughout The Rental Show, which is the message everyone can take forward from New Orleans. I foresee a very favorable year for the rental industry in 2012 with equipment rental penetration increasing and a fundamental shift toward the value of rental by the customer base.”

Attendees and exhibitors at The Rental Show agreed there has been increasing positive change in attitude, which bolsters the fact that the equipment rental industry is positioned for continued growth and further market penetration. Nearly every exhibitor in all areas of the exhibit hall reported good traffic, many qualified leads and plenty of sales in New Orleans.

With the 2012 Show completed, ARA is now starting to focus on The Rental Show 2013, which is Feb. 10-13 at the Sands Expo and Convention Center in Las Vegas.

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