LATICRETE Appoints Fulkerson, Managing Director

LATICRETE SUPERCAP appointed Brad Fulkerson as managing director. Fulkerson most recently was president/CEO of Avalon Flooring LLC, a floor-covering installation firm working primarily with general contractors and specializing in high-end projects. During his tenure, he designed and implemented all of the internal systems and controls for the organization.

Holding a B.S. in engineering and an MBA, both from the University of Michigan, Fulkerson stated that one of his many goals as the new managing director of LATICRETE SUPERCAP is to “ultimately build the brand to such a degree, that it becomes the Kleenex of commercial flooring.”

The LATICRETE SUPERCAP System is described as a time-saving, cost-effective method for finishing new concrete or capping existing slabs that meet or exceed finished flooring tolerances. The system is a LEED-qualified, low-alkali, self-leveling, cement-based technology that is installed using a patented computer-controlled mobile blending unit.