LATICRETE Supports CBIA of Southwest Florida

Words: Dan Kamys

LATICRETE Supports CBIA of Southwest Florida

laticrete
Pictured front (l to r): Tony Campos, LATICRETE technical sales rep, presents the check for the LATICRETE engraved brick to Juls Chambers, CBIA director of membership.
Second row: Valerie Childs, Terrilyn Van Gorder, Barbie Rogers, Laura Johnston.
Back: Carter Grant, David Aldrich (CBIA president), Tom Dardis, Patrick Henry (Daltile).

LATICRETE, a global leader in the manufacturing of innovative systems for the installation of tile and stone, to show its support for the Collier Building Industry Association in Naples, Florida, has purchased an engraved brick to be placed in the stone path to the organization’s South Florida headquarters. LATICRETE and the CBIA have a mutual interest in top quality installations of tile and stone, interior or exterior, as well as the many glass mosaic and other pool applications in the region. LATICRETE co-owner Henry Rothberg stays in close connection with a former distributor in Tom Dardis from CBIA and now Affordable Floors, and the two set in motion the LATICRETE participation for the fundraiser that’s been an important success for the association.

The Thirty-Year Mason: Ergonomics as a Retention Strategy
June 2026

In most industry circles, the conversation around the labor shortage follows a predictable script: How do we find the next generation of masons? While recruitment is vital, we often overlook the most valuable asset already on the job site: the experienced

Acme Brick Company Releases 2026 Pocket Guide to Brick Construction
June 2026

For more than four decades, all the basics of building with brick have come in a guide small enough to fit into a pocket. Acme Brick has just released a 2026 version of its Pocket Guide to Brick Construction. And yes, it’s still printed on paper just like

Masonry in the Media: Casa Azul, Chapultepec Castle, & More
June 2026

A film’s settings can take viewers to new locations, all from the comfort of their own home. It immerses them in the scenes, whether they take place in an opera house in Brazil or a grand mansion in Mexico City. Explore how these Latin American masonry ma

Chairman’s Message: When Things Don’t Go as Planned
June 2026

Not every day in this business goes the way we planned. Some days, everything lines up. The crew is moving well. Materials are on time. The job is flowing the way you hoped it would. And then there are the other days. The ones where something breaks. T