Women in Concrete Alliance Launched at World of Concrete Words: Dan Kamys Women in Concrete Alliance Launched at World of Concrete A new networking organization for women in the concrete industry was announced at World of Concrete in February. The Women in Concrete Alliance (WICA) debuted at the annual Women in Concrete breakfast and forum. The objective of the WICA is to supply information, opportunities and mentoring to women working in the concrete construction industry. The Alliance is an online networking group designed to empower women in the concrete construction industry. WICA consists of a Web page – www.womeninconcrete.org, a FaceBook fan page, Twitter, and a LinkedIn group. An Advisory Board directs the momentum of the efforts, keeping the mission centered on positive information that will help women network and be successful. The Women in Concrete Alliance was started by co-founders Kari Moosmann, former managing editor of Concrete Construction magazine, and Kimberly Kayler, president of Constructive Communication Inc. For more information, email info@womeninconcrete.org.