Eight Market-Leading Attachment Brands Join To Form Paladin Construction Group

Words: Dan Kamys


Paladin Brands announces the joining of its Paladin Light Construction and Paladin Heavy Construction companies to form Dexter, MI-based Paladin Construction Group. The new company can better address the attachment trends today that are being driven by contractors and farmers serving a wide variety of construction, agriculture and related market segments in North America and globally. Paladin Construction Group provides customers with eight leading brands of couplers and attachments—many with histories dating back 30 to 50 years. These brands are: Bradco, JRB, Sweepster, C&P, CustomWorks, FFC, Harley and McMillen.  

The combined company brings together many strengths for its employees, OEM partners, sales channels, and especially contractors and farmers. Hundreds of innovative and performance-driven couplers and attachments for all makes and models of skid steers, wheel loaders, excavators, tractor-loader backhoes and tractors are now available through one company with more than 2,000 dealer and rental locations. Manufacturing and warehousing facilities include: Dexter, Michigan; Akron, Ohio; Delhi, Iowa; and Ooltewah, Tennessee. Additional inventories for prompt delivery are strategically placed throughout North America.

“The strategic decision to combine the two companies will certainly create efficiencies, but more importantly our sales channels and end users are looking to benefit from a larger attachment manufacturer with broader attachment lines,” explained Michael Flannery, vice president and general manager of the new Paladin Construction Group. “We can offer far greater value in ROI-driven engineered products, strong field sales and knowledgeable product support, and a long-term buying decision comfort level.”

Flannery added that since the company already has hundreds of proven attachments available today with brands that have earned trust in the marketplace, its combined engineering resources, manufacturing capabilities and 20-plus field territory managers are now focusing on pioneering the attachment industry’s next level in product development and support that’s on-par with well-established equipment manufacturers.

As part of the effort to announce the new Paladin Construction Group, the company has implemented a long-term, contractor-focused support program named Back 2 WorkSM With Paladin. The Program’s goal is to help contractors capitalize and profit from the American Recovery & Reinvestment Act (ARRA) and its $143.4 billion infrastructure investment during a time when thousands of contractors and dealer/rental companies are struggling to find enough business to ride out the recession. 

The two-year Program helps contractors and dealer/rental companies identify and locate projects that are or will be released in the near future related to where the ARRA funds are most targeted—at the county level and specific market segments such as roads and bridges, aviation, national parks, energy, water and others. In addition, Paladin Construction Group is offering contractors a break on new attachment costs with a Contractor Rebate worth up to US$500.00 when they purchase one or more Paladin brand attachments during the first part of 2010. The Back 2 Work With Paladin Program was officially launched in October 2009 and will extend through the CONEXPO-CON/AGG Show in March 2011. A special ARRA-focused by market Web site, www.back2work.com, has been created as well for contractors that explains the Program and how they can benefit.

For more information visit www.paladinbrands.com.

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