When the going gets tough, the tough get going

Words: Damian Lang/Public/News/20120122081000-1.jpg" width="600" height="338" border="0" alt="To ensure survival, the toughest must stand up to the challenge like never before." />
To ensure survival, the toughest must stand up to the challenge like never before.
In 27 years in the masonry business, we have only had to work three Sundays, and two of them have them have occurred in the last month. After not having to physically lay brick for years, our project managers were toughing it out while laying brick right next to the field employees on these Sundays. And guess what? I was laying brick right next to my project managers. If there is one thing the slower economy has done for those who still have a job at our companies, it has put us all to work, not only many extra hours a day and weekends but also, “physically.” When you are under the gun, it doesn’t matter if it is Sunday or if it is a holiday. When the going gets tough, the tough get going.

Thanksgiving Day, I awoke to the constant ringing of the phone. I thought to myself, “Who would be calling me on Thanksgiving morning?” It turns, out we had an emergency. Howard Offenberger, who helps me with property management, called to tell me he’d just gotten a call from the people who are renting a major facility of ours to inform him that the facility was on fire. When we got to the scene, there were fire trucks everywhere with 50 or more fire fighters trying to get the massive fire under control.

Standing there, seeing something you put your heart and soul into engulfed in flames, is devastating to say the least. In the midst of the rubble, I was talking to the fire chief and the people who were renting the facility about what to do next. Then, I turned around and saw Doug (my CFO) and Howard both on the phone making calls for advice and directing others on what to do next. Having these guys by my side at that moment was a tremendous feeling as I knew I wasn’t alone.

The decision of these managers to help deal with a disaster on Thanksgiving Day must have been an easy one for them, as I suppose they felt it was just part of their responsibilities to be there. To me, it meant a lot more. They were toughing it out, right alongside me.

During these trying economic times, one thing has really stood out at our companies: To ensure we survive, the toughest of our managers have stood up to the challenge like never before. When I arrive at the office at 6 a.m., project managers are already there, planning and scheduling their crews to insure no stones are unturned as they know how tight margins are.

After 6 p.m., these and other managers often are still there, working to cover for the lack of staff we have due to the economic conditions we are in. Some work weekends without being asked to do so, in order to stay on top of an increased workload. These are all tough guys and gals who dig in their heels and do whatever it takes to come out on top.

If you have owned or managed a business the last few years, you know how hard it is to wake up in the morning with a good attitude about conditions that are mostly out of your control. In fact, I’ll bet there have been a lot of issues that have come your way that you never had to deal with in the past. Each issue builds on the stress owners and managers already have on them.

Look around to see who is stepping up to the plate with you, and remember what they are doing to insure survival. Make sure they know you appreciate what they do to help you. These people are true backbone of your company.
Westminster Abbey Roof Repairs Race To Protect The Masonry Below
April 2026

Westminster Abbey is undergoing long-awaited repairs to its roof, and experts involved in the work say they have discovered hidden secrets along the way. For the masonry industry, the story is less about what's up top and more about what sits beneath it.

Building Stonework That Lasts Beyond the Surface
April 2026

How Today’s Systems Strengthen Traditional Masonry In masonry, longevity has always been the true measure of craftsmanship. Any wall can look impressive the day it’s finished, but the real test comes years later, after the first freeze-thaw cycle, after t

Mastering The Art Of Masonry Repair: The Dos and Don’ts
April 2026

Whether we specialize in repairs and restoration work or new construction, repairs are something that we all must do, at least from time to time. With ever-increasing competition from faster and cheaper building systems, the onus is on us as masonry profe

Brick And Glass Meet In Paris Park Community Center Design
April 2026

A Designboom feature spotlights a community center set in a Paris park, described as a monolithic brick building that is cut through by a glazed facade.