Report of the MCAA Marketing Committee

Words: Damian Lang

Mission Statement

The Marketing Committee formed a task group at the 2010 MCAA Convention in Las Vegas to craft a new mission statement for the association.

The following statement was submitted to and approved by the MCAA board:
The Mason Contractors Association of America is committed to preserving and promoting the masonry industry by providing continuing education, advocating fair codes and standards, fostering a safe work environment, recruiting future manpower, and marketing the benefits of masonry materials.
The MCAA will begin to incorporate the mission statement into all materials over the next year.

Vision 2020

The MCAA Marketing Committee continues to play an important role in funding and assisting the Vision 2020 program to ensure its success. The MCAA is working closely with the National Concrete Masonry Association (NCMA) and other industry partners to form teams of contractors, laborers, suppliers and other affiliated industry representatives that will work with community planners to convince decision makers to utilize masonry and implement masonry ordinances.

MCAA members are encouraged to join or establish teams in their areas.

The Marketing Committee is working on a program to educate mason contractors about Vision 2020 and provide them with information on how to participate.

Task Groups

Two task groups were formed at the 2011 MCAA Convention:
  • Construction Manager Task Group
  • Design-Build Task Group
Each task group has been asked to make recommendations that will be used to form programs to educate construction managers and design-build contractors on the benefits of using masonry.

Education Programs

The Marketing Committee will be working with the Education Committee to develop new education programs for mason contractors on how to market their masonry company.

Competitive Product Studies

Over the next year, the Marketing Committee will be working on creating comparative studies between masonry and competitive products. These studies will be used to help promote the benefits of masonry.

MCAA Website

The Association’s website, www.masoncontractors.org, continues to grow on a daily basis. Our site is viewed by thousands of unique visitors each day, and millions across the globe search for news and information regarding the best building system on the market: masonry. The site is the premier industry website for contractors and suppliers and is an important promotional tool for architects, specifiers, officials and other potential customers. We are proud that the MCAA website is the best site in the masonry industry.

The Year Ahead

The Marketing Committee continues to look into and develop a wide range of programs focusing on educating the design professionals in our industry and recapturing lost market share. By continuing a strong and effective contractor driven marketing effort our industry will flourish.
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