Report of the MCAA Marketing Committee

Words: Damian Lang

Mission Statement

The Marketing Committee formed a task group at the 2010 MCAA Convention in Las Vegas to craft a new mission statement for the association.

The following statement was submitted to and approved by the MCAA board:
The Mason Contractors Association of America is committed to preserving and promoting the masonry industry by providing continuing education, advocating fair codes and standards, fostering a safe work environment, recruiting future manpower, and marketing the benefits of masonry materials.
The MCAA will begin to incorporate the mission statement into all materials over the next year.

Vision 2020

The MCAA Marketing Committee continues to play an important role in funding and assisting the Vision 2020 program to ensure its success. The MCAA is working closely with the National Concrete Masonry Association (NCMA) and other industry partners to form teams of contractors, laborers, suppliers and other affiliated industry representatives that will work with community planners to convince decision makers to utilize masonry and implement masonry ordinances.

MCAA members are encouraged to join or establish teams in their areas.

The Marketing Committee is working on a program to educate mason contractors about Vision 2020 and provide them with information on how to participate.

Task Groups

Two task groups were formed at the 2011 MCAA Convention:
  • Construction Manager Task Group
  • Design-Build Task Group
Each task group has been asked to make recommendations that will be used to form programs to educate construction managers and design-build contractors on the benefits of using masonry.

Education Programs

The Marketing Committee will be working with the Education Committee to develop new education programs for mason contractors on how to market their masonry company.

Competitive Product Studies

Over the next year, the Marketing Committee will be working on creating comparative studies between masonry and competitive products. These studies will be used to help promote the benefits of masonry.

MCAA Website

The Association’s website, www.masoncontractors.org, continues to grow on a daily basis. Our site is viewed by thousands of unique visitors each day, and millions across the globe search for news and information regarding the best building system on the market: masonry. The site is the premier industry website for contractors and suppliers and is an important promotional tool for architects, specifiers, officials and other potential customers. We are proud that the MCAA website is the best site in the masonry industry.

The Year Ahead

The Marketing Committee continues to look into and develop a wide range of programs focusing on educating the design professionals in our industry and recapturing lost market share. By continuing a strong and effective contractor driven marketing effort our industry will flourish.
Why "The Software Can't Track That" Is Finally Going Away
August 2026

For as long as specialty contractors have used field software, most of them have kept a workaround somewhere: a spreadsheet on a foreman's laptop, a whiteboard in the trailer, or a text thread where crew leads send block counts at the end of the day becau

Erin Koets
Build Smart
MAP Partner
Read More
Monadnock Building
August 2026

Chicago’s Monadnock Building doesn’t dominate the skyline the way it once did. Surrounded by steel-and-glass towers, the dark brick structure can seem almost understated. But for anyone in the masonry industry, it remains one of the most important buildin

Cass Stern
American Treasure
Brick Clay Brick
Read More
Britt Stokes, Acme Brick’s Director of Marketing, Retires.
August 2026

Fort Worth, Texas – After faithfully serving Acme Brick Company for 40 years, Britt has chosen to retire – although he will still be involved with Acme on various projects. Britt began his career with Acme as staff photographer and through dedicati

Industry News
Read More
The First Paycheck
August 2026

Several years ago, Huntley Brothers hired a young apprentice. It was his first real job, and he had never had a paycheck before. Friday rolled around, and he got paid just like everyone else. Later that day, one of the guys told me something I have never

Kent Huntley
Chairman’s Message
Read More