You need to be pushy

Words: Jennifer MorrellThe cycle of life often presents contradictory situations. For example, for the first 16 or so years of your life, you cannot drive a car. Then, overnight, you are old enough to drive a car, according to state laws. You will drive a car for an extended time, 50 years, plus. But, eventually, the time comes when you really should no longer be driving. Don't drive, drive, don't drive. You age and gain experience and wisdom, but your body doesn't respond the way it used to. Your kids and grandkids really want you off the roads.

The same can be said for shameless promotion of what you do well. When you are a child, your parents want you to be proud of your accomplishments. "Show Grandma how well you can sing that pretty song," or "Show Grandpa your outstanding report card." Kids are encouraged to acknowledge, own and be proud of their accomplishments – patting themselves on the backs at every turn. Parents know this builds kids' self-esteem – something our youths cannot seem to have enough of in the age of bullying.

At some point in a child's adolescence, pride in accomplishments is construed as arrogant bragging, and becoming modest and humble is in order. Achieve a lot, but don't talk about it. Quiet dignity in what you do becomes the norm.

Frankly, that needs to change – at least for the masonry industry. The masonry business has so many facets. Think of the many types of suppliers to our industry. Think of how different masonry can be from region to region and state to state. With so many players in our industry, each with a personal mission, an overall theme rings true: We need to promote our industry better.

We, in the MCAA, talk a lot about recapturing market share. This is done on many levels, from local and state, to federal – efforts made on The Hill. But why not participate in a groundswell movement that involved bragging on your material and the benefits of masonry to anyone and everyone who will listen? Talk to your local school board about including masonry in new projects. Work to get masonry specified in governmental buildings. Be a shameless braggart about the most durable, long-lasting building material out there: masonry.

For more information on how you can help increase awareness about our product's many benefits and truly make a difference, contact the office of the MCAA at 800-536-2225.

Much like driving, pride in what we do well should become cyclical: proud, modest, and outwardly proud, once again.
The Thirty-Year Mason: Ergonomics as a Retention Strategy
June 2026

In most industry circles, the conversation around the labor shortage follows a predictable script: How do we find the next generation of masons? While recruitment is vital, we often overlook the most valuable asset already on the job site: the experienced

Shayne Sanders
MAP Partner
Read More
Acme Brick Company Releases 2026 Pocket Guide to Brick Construction
June 2026

For more than four decades, all the basics of building with brick have come in a guide small enough to fit into a pocket. Acme Brick has just released a 2026 version of its Pocket Guide to Brick Construction. And yes, it’s still printed on paper just like

MAP Partner
Read More
Masonry in the Media: Casa Azul, Chapultepec Castle, & More
June 2026

A film’s settings can take viewers to new locations, all from the comfort of their own home. It immerses them in the scenes, whether they take place in an opera house in Brazil or a grand mansion in Mexico City. Explore how these Latin American masonry ma

Lily Burger
Masonry in the Media
Read More
Chairman’s Message: When Things Don’t Go as Planned
June 2026

Not every day in this business goes the way we planned. Some days, everything lines up. The crew is moving well. Materials are on time. The job is flowing the way you hoped it would. And then there are the other days. The ones where something breaks. T

Kent Huntley
Chairman’s Message
Read More