Wynne Systems Achieves ARA Rental Market Metrics Certification

Words: Christine WehrmanWynne Systems Achieve ARA Rental Market Metrics Certification

Wynne Systems, Irvine, Calif., is the first software company serving the equipment rental industry to achieve ARA Rental Market Metrics certification from the American Rental Association (ARA).

ARA Rental Market Metrics provides equipment rental companies with a consistent way of calculating, benchmarking and reporting critical performance measures. It defines industry standards for the definition of a day, original equipment cost (OEC) and for the calculation of time or physical utilization of equipment, financial utilization, fleet age and percentage change in period-over-period rental rates.

“The ARA has been working with software companies to license and certify the use of ARA Rental Market Metrics to further the growth and professionalism of rental companies within the industry and help analysts and financial institutions better understand the equipment rental industry," says Christine Wehrman, ARA’s executive VP and CEO. “It is a priority of ARA to make this business management intelligence available to rental businesses of all sizes."

Equipment rental industry software providers continue to be licensed for ARA Rental Market Metrics. ARA Rental Market Metrics provides equipment rental companies a way to measure the performance of their business with a common benchmark that can be used within the company, by industry professionals, investors and analysts to compare a company’s performance over time and in relationship to a competitor.
Business Building: Top Field Systems To Achieve Results!
May 2025

To be successful in the construction business, you must achieve the field results you want to achieve. Therefore, what systems and standards do you have, maintain, train, and enforce which will almost certainly guarantee you will finish your jobs on time,

Marvelous Masonry: The Technical Administration Building, Frankfurt, Germany
May 2025

The Technical Administration Building in Frankfurt, Germany, is a testament to masonry construction's craftsmanship and durability. This iconic structure reflects the architectural trends of its era and serves as a case study in masonry preservation and r

Contractor Tip of the Month: Making Yourself Available for What Matters Most
May 2025

Your responsiveness is a key factor in achieving success in your career. Opportunities don’t wait, and neither do customers, employees, or critical decisions. Prioritizing accessibility, especially during pivotal moments, can be the difference between sec

Fechino Files: Differences
May 2025

I recently traveled to a city where I met with several contractors. After we talked a bit, several of the folks showed me around their places, and I saw two different ways of thinking based on the employees' personalities. I am sure you are wondering wher