Masonry Magazine February 1974 Page. 18
PREFABRICATED
MASONRY
MANUFACTURERS
ARCHITECTURAL CONSULTANTS
PATENTED METHODS
LICENSES AVAILABLE
International Brick Systems, Inc.
111 James Street Syracuse, N.Y. 13203
Phone (315)472-0171
Books...
"Building and Construction Desk Book With Forms" by Truman W. Cottom. 8x11; 224 pages. $21.50
Publication date: February, 1974.
Prentice-Hall, Inc., Englewood Cliffs,
N.J. 07632.
According to building consultant Truman W. Cottom, "In working with thousands of contractors nationwide for more than twenty years, I have had an opportunity to compare their operations and to quickly spot variations from normal. I have seen some instances where more than half of the profit disappeared into thin air by the time the project was complete!"
Why this extravagant waste occurs and how to correct it is revealed in Cottom's new book, Building and Construction Desk Book With Forms to be published by Prentice-Hall on February 18, 1974. Cottom gives the reader his personalized problem-solving approach along with the forms needed to set up definite strategies, policies and procedures so that projects run smoothly, trouble is anticipated, and accurate solutions are arrived at. The book's broad coverage includes such areas as analyzing organizational objectives, organizing and managing manpower for top efficiency, and internal planning and project control for lower construction costs.
BIA Expands 1974
Marketing Efforts
By KENNETH S. DASH
Director of Marketing Promotion
Brick Institute of America
The BIA Marketing Promotion Committee met on January 15 to review the 1974 advertising schedule. Additionally, it approved a change in the 1974 advertising budget which moves over $15,000 for residential market promotion (builder) into non-residential market promotion (architect-engineer). The 1974 schedule, as approved by the committee, includes more than 50 full (Please turn page) DASH masonry • February, 1974