Masonry Magazine April 1979 Page. 4
"I've been a masonry contractor for 22 years. Now I'm an insulation expert with Permalite Perlite Masonry Fill!
"We've just completed a Lord & Taylor job in Boston with Permalite Masonry Fill Insulation. This is a two-story building with 45,000 sq. ft. of insulated wall area. Another fill was specified, but I recommended Permalite Perlite Masonry Fill because it's energy efficient. The Permalite Perlite Franchisee, Whittemore Perlite Co., assured prompt delivery when I needed it, and his bid even included dropping off a trailer which served as storage for the insulation as we used it.
"I like Permalite Perlite Masonry Fill because it pours fast and free with no apparent settling. We just cut a triangle in the bag with a trowel and let it flow into the cores or cavities. Being white, perlite fill is clearly visible even in roofed-over areas.
"When the specs call for block insulation, we call 'Permalite'!"
8.g. Burkitt
President
G. J. Luchetti, Inc.
Framingham, Mass.
Member M.C.A.A.
Permalite Perlite Masonry Fill makes masonry walls energy efficient!
Permalite Perlite Silicone-Treated Masonry Fill provides 20% better insulation than any other popular mineral-type loose fill-reducing heat transmission 54% or more and saving heating and cooling dollars that soon exceed its cost. It doubles two-hour fire-rated concrete masonry unit construction to four hours. And the inorganic perlite particles are coated with non-flammable silicone water repellent, making them five times more resistant to moisture than the next best mineral fill. Permalite Silicone-Treated Perlite Masonry Fill is manufactured from perlite ore mined by GREFCO, Inc., by licensed Permalite franchisees throughout the United States and Canada in conformance to Perlite Institute specifications. Write for specification data and the name of your nearest franchisee who can supply your needs NOW.
PERMALITE® PERLITE MASONRY FILL
GREFCO, Inc./Building Products Division
3450 Wilshire Boulevard
Los Angeles, California 90010
grefco Asub of General Refractories Company
4 MASONRY/NOVEMBER/DECEMBER, 1979