Masonry Magazine June 1993 Page. 18
Heat Circulator
The HEATILATOR Mark C fireplace form is perfect form. The next time your customers ask for a "Heatilator" by name, give them a genuine HEATILATOR. Mark C fireplace forms from HEATILATOR are UL approved. They're the original concept with 67 years of constant performance.
* Laser cut for highest quality
* UL listed models available
* 13 models to choose from
* Complete line of accessories
Get full details from your HEATILATOR dealer. Write or FAX 800/248-2038 for information about the entire HEATILATOR line.
Name
Address
City
State
ZIP
GLASS BLOCK
You can count on 67 years of proven performance!
Demand Heatilator
The first name in fireplaces
Heatlator Inc. a HON INDUSTRIES company
1915 W. Saunders Street Mt. Pleasant, IA 52641
800/247-6798 FAX 800/240-2008
HEATILATOR is a registered trademark of Heatlator Inc.
SOLUTIONS TAKE SHAPE... WHEN THE LEADER IS YOUR PARTNER!
As we develop new PC GlassBlock shapes, the needs of professional mason's are always kept in mind.
* The TRIDRON 45° Block unit (center), a triangular block that allows you to create angles up to a full circle in 45° increments.
* With the EndBlock™ Finishing Unit (left) you can provide continuous glass block edges, horizontal or vertical, on interior panels.
* The HEDRON® I Corner block (right) is a gently rounded corner block that lets you make 90° bends.
You can place your trust in Pittsburgh Corning, the industry leader. For more information, call: 800-992-5769 Weekdays 8-4:30 ET
PITTSBURGH CORNING
PCGLASSBLOCK
PRODUCTS
© 1982 Pittsburgh Corning Corporation
MADE IN AMERICA
5-YEAR LIMITED WARRANTY
PC GlassBlock, HEDRON and TRIDRON 45 Block are federally registered trademarks, and Endlock is a trademark, owned by Pittsburgh Coming Corporation.
Talk to reporters-"No comment" is not an option; these days, silence implies guilt. Return reporters' phone calls and grant their requests for interviews, but retain control over what you say.
Before you go in, know what the three or four points you want to make (your talking points) and prepare answers to likely questions. Keep in mind the audience for which the reporter works. Feel free to tape the interview. Some other things to remember when talking to reporters:
* Don't lie or mislead
* Short answers are better than long answers
* Speak in headlines: tell the conclusion first, then the information to back it up
* Don't speculate or answer hypothetical questions
* Speak clearly and keep your cool
* If you don't know the answer, say so. Tell the reporter you'll get the information later, and then do it
* Don't repeat a reporter's negative statements or accusations; in your answer
* Look at the interviewer, not the camera
Expected aftershocks Plan to be contacted by reporters after the initial crisis has died down. Lawsuits, government investigations, the first anniversary of the accident and similar accidents in the future will all likely generate additional coverage of your crisis.
A wise investment-Crisis planning may seem like a colossal task, and developing the initial plan IS time consuming. But investing the time now will give you more time when you need it most: to deal with a crisis. If the project is still too intimidating or if you don't have the time, consider using a public relations firm to create your plan.
If you follow the general guidelines outlined prepare a plan, educate your employees and say only what you know you can minimize the damage that rumors and false allegations can cause.
ANN GORDY is a senior counselor/manager of the Southfield, Michigan office of Publicom, Incorporated. Publicom, which also has a Lansing office, is a full service public relations firm specializing in media relations, marketing and employee communication programs.
SHARING THE SALVATION IS CARING
ARMY
18 MASONRY-MAY/JUNE, 1993