Masonry Magazine October 1996 Page. 32
Two New Publications, Designed Especially for you... The Mason Contractor
MARKETING MANUAL BUSINESS PLANNING
"This easy to read manual provides a clear understanding of marketing concepts and step by step guidance for using various marketing options." Brad Procter, Nashville, TN, MCAA
MCAA MARKETING MANUAL
MCAA SUCCESSFUL PLANNING FOR MASON CONTRACTORS
"It's very easy to get trapped into thinking only of the present... This manual's work book format makes it a great tool for planning future objectives." Doug Nichols, St. Louis, MO
A Must for Every Serious Mason Contractor
The MCAA Marketing Manual contains four sections to help you implement Marketing Objectives. Section A gives an overview of marketing and business development. Section B Identifies the various marketing tools. Section C is formatted for developing your own marketing plan. Section D focuses on personalizing and making your marketing plan successful.
The MCAA Successful Planning for Mason Contractors contains four sections to help you organize your planning and business objectives. Section A focuses on what planning is and why it is important. Section B summarizes the six major areas of business planning. Section C is a workbook to guide you in solving problems and identifying opportunities. Section D focuses on the effective use of the various plans.
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60.00 non members
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MAIL TO: MASON CONTRACTORS ASSOCIATION OF AMERICA
1550 SPRING ROAD, SUITE 320, OAK BROOK, IL 60521
32 MASONRY-SEPTEMBER/OCTOBER, 1996