Masonry Magazine December 1999 Page. 36
Make Yourself Known
Continued from page 34 key product line. Ditto when you ask a question.
Distribute samples. Do you have a small product or distinctive item that will help people remember you or your business? Something easy to carry, yet tasteful and inexpensive? Give them away liberally.
Listen to the competition. As you network, listen carefully for hints on what your competitors are saying about the industry, about their products, and about their strategies. Don't hesitate to join in the informal "chat" or "gossip" sessions; they'll help you become a better competitor.
Meet the press. Will the convention host press conferences? If so, make it a point to attend. If you're involved in convention planning, offer to participate. An even bolder move: suggest to your local or regional press a story that might feature you or your business and tie it in to the convention you're planning to attend.
Become technologically savvy. Your laptop computer and cell phone can put you in touch with your office if you're confronted with questions about your product, or if someone wants information you don't have with you.
Offer your notes. If you're a good note-taker, offer to share your jottings with other convention participants. This is a great way to build your network.
Organize your own events. Conventions are often filled with social outings- golf, tours, and visits to historic sites. But there's no reason why you can't to take the lead in developing your own personal tour or visit to an out-of-the-way place that convention organizers might not have thought about. A few of your peers may want to join you.
Always remember that one of the hidden benefits of your convention is the opportunity to build new acquaintances. Before your convention, build a personal networking plan for yourself and resolve to carry it out. The result: the people you meet may remain active in your circle of partners long after the convention is over.
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