Masonry Magazine April 2011 Page. 44
INDUSTRY NEWS
# GemSeal Pavement Products Debuts Streamlined Brand Look
GemSeal Pavement Products rolled in to 2011 with a new look and a new website, www.gemseal.net. GemSeal, which manufactures pavement sealers, additives, primers, traffic-marking paints, crack sealing materials and patching products from nine locations spanning from Dallas to Chicago to Boston to Tampa, started its website renovation project in 2010. The goal was to strengthen the online GemSeal brand and enhance the experience of contractors, distributors and property managers.
After researching numerous websites from multiple industries and assessing their existing site, GemSeal's team began constructing a new website that would reflect a cleaner, more enhanced brand look while delivering the functionality and solid information their customers and potential customers need.
The work on the website coincides with GemSeal's overhaul of the look and branding on their tanker fleet. The fleet is a moving billboard for the company and once company employees saw the cleaner, more-integrated look on the website, they knew it would translate perfectly onto GemSeal tankers, which Lax believes are some of the company's greatest marketing tools.
# Terex Names Saxelby as VP, North American Sales
Terex Aerial Work Platforms named Tom Saxelby as VP, North American Sales, Terex AWP. In this role, Saxelby will lead North American initiatives for the sales and customer service functions. The position reports directly to Matt Fearon, VP and general manager, Terex AWP Americas.
In his new position, Saxelby will lead strategic programs and the development of the sales team. He also will assume the primary sales leadership role with customers and will focus on delivering the quality, solutions and support that customers have come to expect of the Genie brand and of Terex. Providing support in these objectives will be a team of regional VPs.
# Boral Bricks Announces Cradle to Cradle Certification
Boral Bricks Inc.'s clay facing bricks produced in Salisbury, N.C., are Cradle to Cradle Certified-Silver. Boral says it has become a leader in sustainable manufacturing in the building products industry.
"We like to say brick is the original green building material and certifications like Cradle to Cradle help back that statement up," says Bob Kepford, president of Boral Bricks. "This landmark certification adds credibility to the important work we're doing to ensure our brick products are sustainable and have a positive impact on society, economics and the environment."
The bricks achieved Cradle to Cradle Certification after an audit of all the materials used in their formulation down to 100 parts per million, and the processes used to manufacture them. The certification awarded by McDonough Braungart Design Chemistry is a multi-attribute, eco-label that assesses a product's safety to humans and the environment and design for future life cycles. Unlike single-attribute, eco-labels, the Cradle to Cradle Certification program takes a comprehensive approach to evaluating the sustainability of a product and the practices employed in manufacturing the product. The materials and manufacturing practices of each product are assessed in five categories material health, material reutilization, renewable energy use, water stewardship, and social responsibility.
Building projects seeking Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council can use Cradle to Cradle Certified products to earn points for Environmentally Preferable Products in the LEED for Homes rating system or in the "Innovation in Design" category in all rating systems.
# American Shotcrete Association Elects Officers
The American Shotcrete Association (ASA) elected the following individuals to leadership positions with the association. With terms that began Feb. 2, 2011, the ASA membership has re-elected Michael Cotter, consultant, to a one-year term as secretary and Ted Sofis, Sofis Co. Inc., to a one-year term as treasurer.
These two individuals will join the president, Patrick Bridger, Allentown Shotcrete Technology Inc., the VP, Joe Hutter, King Packaged Materials Co., and the immediate past-president, Chris Zynda, Joseph J. Albanese Inc.