General Shale launches new commercial brochure to marketplace

Words: General InfoA leading manufacturer of one of the world’s oldest green building materials has produced a new brochure entitled “Natural Beauty for Commercial Projects.”

General Shale, the North American subsidiary of Wienerberger AG, is excited to offer this eight-page production that showcases today’s newest trends regarding application possibilities for one of mankind’s most time-tested and trusted building materials. No longer just one brick size in one basic color, General Shale’s brick palette includes modern hues such as Oatmeal, Silverstone, Graystone, Chestnut, Cascade White, Baystone, Tan Velour, Smoke Gray and Cascade White Rockface.

“Other brick color options range from traditional reds and earth tones to pastel pinks, misty grays, browns and deep burgundies,” said Jim Riccio, General Shale’s Thin Veneer Product Manager. “Our new brochure offers a good overview on how any desired ’look’ can be created using today’s brick.

“Even more practical advantages for outdoor and indoor applications are now attainable for architects specifying thin veneer brick,” Riccio went on to say. “It can be used to successfully clad small interiors or, large exteriors such as major sports facilities.”

General Shale’s Senior Architectural Representative, Matt Mara, added, “We’re now producing bricks using white clay, which gives a crisper, cleaner color tone to gray and pastel bricks. This is something architects in particular will be interested in learning about. When people go through our new Commercial Brochure, their first thought could probably be that ’this isn’t my grandfather’s brick.”

To obtain either a PDF or hardcopy version of “Natural Beauty for Commercial Projects,” visit www.generalshale.com.
Making Old Brickwork Look New Again
September 2026

Brickwork is built to last, but mortar isn’t. Over time, exposure to moisture, freeze-thaw cycles, and everyday wear causes joints to crack, crumble, and even recede. What starts as a cosmetic issue can quickly turn into a structural concern if left unadd

Mackenzie Claassen
MAP Partner
Sponsored
Read More
Why Joint Profiles Matter In Masonry Restoration
September 2026

For generations, masonry structures have been defined not only by the brick, block, or stone used in construction, but also by the mortar joints that tie everything together. Whether restoring a historic brick facade, repairing natural stone veneer, or re

Paul Bender
Technical Talks
Joint Reinforcement Jointers Restoration
Read More
Designed for the Way Contractors Work Today
September 2026

Every piece of equipment tells a story about the challenges contractors face. For more than 30 years, the EZG Manufacturing team has listened to those stories—through customer relationships, job site visits, dealer feedback, a

Abigail Spung
Manufacturing Efficiency
Read More
Chemicals In Masonry
September 2026

Mason contractors must deal with chemicals on the job site. One of the main ones comes in the form of dust. Another is acid. From high-rise commercial structures to residential facades, masonry work involves handling raw materials that require careful man

Zach Everett
Safety Library
Safety
Read More