LATICRETE helps victims of Superstorm Sandy

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, reached out to victims of Superstorm Sandy by uniquely gathering donations at the recent World of Concrete® I World of Masonry Exposition, held at the Las Vegas Convention Center, February 5-8.

The firm constructed a stone wishing well aptly named "Fountain of Change," positioning it in a focal spot within their WOC exhibit. Visitors to the LATICRETE booth were invited to contribute their pocket change. At the end of the expo, the total sum of donations was tallied with a 100% LATICRETE match, subsequently presenting the entire amount to the American Red Cross in an effort to help victims of Superstorm Sandy.

"Two of our key Technical Representatives working within our Specialty Products Division, live in the New York City region. Unfortunately, they were affected by Superstorm Sandy, “stated Allen Hunter, LATICRETE Channel Manager, Specialty Products Division. ”LATICRETE has a history spanning six decades of helping those in need. Collectively, we decided to implement that longstanding company regimen, extending a humanitarian arm to those who suffered setbacks due to that awful storm. So, we contacted the American Red Cross, which was very receptive to our "Fountain of Change" idea. The at- show response was extremely positive. We were pleased to be able to help out."
GEN NXT: Braxton Sisk
October 2026

MCAA: How did you first get introduced to masonry and the masonry industry? Braxton Sisk: Well, so we have a technical program at our school. I just decided to go into it, and I ended up being pretty good at it, and so I decided I wanted to do that for m

Justin Stengel
GEN NXT
Read More
QUIKspray Recommits as a Silver Partner in 2027
October 2026

The Mason Contractors Association of America (MCAA) is excited to announce that QUIKspray has renewed their Silver partnership in the 2027 Masonry Alliance Program.

MAP Partner
MAP Partner
Read More
Revailo Returns as a Platinum Partner in 2027
October 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that Revailo is returning as a Platinum Partner for the 2027 Masonry Alliance Program.

MAP Partner
MAP Partner
Read More
Masonry Direct Renews as a Silver Partner in 2027
October 2026

The Mason Contractors Association of America (MCAA) is delighted to announce that Masonry Direct is the first Silver to renew their partnership in the 2027 Masonry Alliance Program.

MAP Partner
MAP Partner
Read More