LATICRETE helps victims of Superstorm Sandy

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, reached out to victims of Superstorm Sandy by uniquely gathering donations at the recent World of Concrete® I World of Masonry Exposition, held at the Las Vegas Convention Center, February 5-8.

The firm constructed a stone wishing well aptly named "Fountain of Change," positioning it in a focal spot within their WOC exhibit. Visitors to the LATICRETE booth were invited to contribute their pocket change. At the end of the expo, the total sum of donations was tallied with a 100% LATICRETE match, subsequently presenting the entire amount to the American Red Cross in an effort to help victims of Superstorm Sandy.

"Two of our key Technical Representatives working within our Specialty Products Division, live in the New York City region. Unfortunately, they were affected by Superstorm Sandy, “stated Allen Hunter, LATICRETE Channel Manager, Specialty Products Division. ”LATICRETE has a history spanning six decades of helping those in need. Collectively, we decided to implement that longstanding company regimen, extending a humanitarian arm to those who suffered setbacks due to that awful storm. So, we contacted the American Red Cross, which was very receptive to our "Fountain of Change" idea. The at- show response was extremely positive. We were pleased to be able to help out."
Terminations: The Hardest Part of Leadership
May 2026

Throughout my career, I’ve faced a wide variety of challenges, some technical, some interpersonal, and many that forced me to adapt quickly. These days, most of my work is behind a computer in an office, but the lessons I’ve learned apply wherever I go.

Damian Lang
Business Management
Read More
The Compliance Shield: Navigating the New Standards of Field Oversight
May 2026

The modern job site is undergoing a quiet but significant transformation. While the physical act of laying a block remains the core of the trade, the environment surrounding that work is becoming increasingly data-driven. We are moving away from the era o

Shayne Sanders
MAP Partner
Read More
When GEORGE Met BOB: Ironsite Is MCAA's First AI-Centered Cornerstone Partner
May 2026

Earlier this year at World of Concrete, I taught the AI Test Drive class and gave attendees an early look at GEORGE 3.0, which we're set to release later this year. As I was wrapping up the session and people were still asking questions, the team from Iro

Dan Kamys
MAP Partner
Read More
Ironsite Joins Masonry Alliance Program as Newest Cornerstone Partner
May 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that Ironsite will be joining the Masonry Alliance Program (MAP) at the Cornerstone level.

MAP Partner
Read More