LATICRETE helps victims of Superstorm Sandy

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, reached out to victims of Superstorm Sandy by uniquely gathering donations at the recent World of Concrete® I World of Masonry Exposition, held at the Las Vegas Convention Center, February 5-8.

The firm constructed a stone wishing well aptly named "Fountain of Change," positioning it in a focal spot within their WOC exhibit. Visitors to the LATICRETE booth were invited to contribute their pocket change. At the end of the expo, the total sum of donations was tallied with a 100% LATICRETE match, subsequently presenting the entire amount to the American Red Cross in an effort to help victims of Superstorm Sandy.

"Two of our key Technical Representatives working within our Specialty Products Division, live in the New York City region. Unfortunately, they were affected by Superstorm Sandy, “stated Allen Hunter, LATICRETE Channel Manager, Specialty Products Division. ”LATICRETE has a history spanning six decades of helping those in need. Collectively, we decided to implement that longstanding company regimen, extending a humanitarian arm to those who suffered setbacks due to that awful storm. So, we contacted the American Red Cross, which was very receptive to our "Fountain of Change" idea. The at- show response was extremely positive. We were pleased to be able to help out."
Monadnock Building
August 2026

Chicago’s Monadnock Building doesn’t dominate the skyline the way it once did. Surrounded by steel-and-glass towers, the dark brick structure can seem almost understated. But for anyone in the masonry industry, it remains one of the most important buildin

Cass Stern
American Treasure
Brick Clay Brick
Read More
Britt Stokes, Acme Brick’s Director of Marketing, Retires.
August 2026

Fort Worth, Texas – After faithfully serving Acme Brick Company for 40 years, Britt has chosen to retire – although he will still be involved with Acme on various projects. Britt began his career with Acme as staff photographer and through dedicati

Industry News
Read More
Why SkillsUSA is the Keystone to MCAA’s Outreach
August 2026

When I stepped into the role of the MCAA’s first Director of Youth Outreach and Education, I knew we had a massive job ahead of us. I am a fourth-generation brick mason, and I have spent over two decades teaching the trade, from working with apprentices a

Robert Melgaard
Outreach Outlook
Read More
The First Paycheck
August 2026

Several years ago, Huntley Brothers hired a young apprentice. It was his first real job, and he had never had a paycheck before. Friday rolled around, and he got paid just like everyone else. Later that day, one of the guys told me something I have never

Kent Huntley
Chairman’s Message
Read More