LATICRETE helps victims of Superstorm Sandy

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, reached out to victims of Superstorm Sandy by uniquely gathering donations at the recent World of Concrete® I World of Masonry Exposition, held at the Las Vegas Convention Center, February 5-8.

The firm constructed a stone wishing well aptly named "Fountain of Change," positioning it in a focal spot within their WOC exhibit. Visitors to the LATICRETE booth were invited to contribute their pocket change. At the end of the expo, the total sum of donations was tallied with a 100% LATICRETE match, subsequently presenting the entire amount to the American Red Cross in an effort to help victims of Superstorm Sandy.

"Two of our key Technical Representatives working within our Specialty Products Division, live in the New York City region. Unfortunately, they were affected by Superstorm Sandy, “stated Allen Hunter, LATICRETE Channel Manager, Specialty Products Division. ”LATICRETE has a history spanning six decades of helping those in need. Collectively, we decided to implement that longstanding company regimen, extending a humanitarian arm to those who suffered setbacks due to that awful storm. So, we contacted the American Red Cross, which was very receptive to our "Fountain of Change" idea. The at- show response was extremely positive. We were pleased to be able to help out."
High-Performance Masonry Units: Elevating Structural Integrity and Aesthetics
September 2025

Manufactured concrete masonry units have been present in the construction marketplace for over 120 years. They are ubiquitous and are made in virtually every country on earth. The development of high-performance masonry units currently available across th

Peter Roberts
Technical Talks
Read More
Building Tomorrow, Digitally: How Tech is Revolutionizing Masonry
September 2025

The rhythmic tap of the trowel, the satisfying click of brick on mortar – masonry, in its essence, is a craft steeped in tradition. For centuries, it has shaped our skylines, built our homes, and stood as a testament to human ingenuity and skill. But just

Erin Koets
MAP Partner
Read More
MASONRY STRONG Podcast, Episode 28 Recap: Kendall Anderegg, President and CEO at Mutual Materials Company
September 2025

Kendall Anderg's journey in the masonry industry is a remarkable tale of legacy, innovation, and community impact. Hailing from the Pacific Northwest, Kendall's family business has been a staple in the industry since its founding in 1900. Now celebrating

Justin Stengel
The MASONRY STRONG Podcast
Read More
Ensuring Safety in Scaffold Access and Transference
September 2025

One of the most relevant issues currently affecting the industry is scaffold plans and safety. You are probably aware of new scaffold regulations required by general contractors and owners. IT IS VITAL THAT YOU ARE AWARE OF THESE REQUIREMENTS WHEN BIDDING

Clint Bridges
MAP Partner
Read More