Husqvarna Consolidates Brands In The Surface Preparation Portfolio

Words: Bronzella Cleveland

Husqvarna Construction Products is consolidating its brand portfolio in the surface preparation segment. HTC products, services, and solutions will therefore be rebranded as Husqvarna and integrated into the global Husqvarna offering.

Husqvarna acquired HTC in 2017 and has since worked with the two brands closely side by side in a multi-brand set-up. The consolidation brings new opportunities to focus efforts and investments in product and service development. 

“With the experience we gained over the past three years, we are convinced that we can better serve our customers and develop the floor grinding industry as a whole by nurturing one strong offering under one strong brand,” says Stijn Verherstraeten, Vice President Concrete Surfaces & Floors, at Husqvarna Construction.

HTC products, services and solutions will be available under the Husqvarna brand in early 2021.

“We look forward to offering all HTC and Husqvarna customers a whole new world of options, across both product platforms. I can also reveal that there are several exciting product launches in the pipeline for 2021,” says Stijn Verherstraeten.

The new Husqvarna surface preparation range will be the widest and most comprehensive on the market.

For more information, please contact:

Cate Stratemeier
+46 8 738 90 80

Comparison of Laying Brick Versus Block

Brick and CMU (Concrete Masonry Unit) are two commonly used materials in masonry. As a mason, it is important to understand the similarities, differences, pros, and cons of both materials, as well as the variations in layout and measurement techniques, mo

Westlake Royal Building Products™ to Showcase Be Boundless™ Campaign, Top Industry Trends and New Product Innovations at Pacific Coast Builders Conference (PCBC)

HOUSTON (June 18, 2024) — Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), will showcase its Be Boundless™ campaign, top industry trends and new product innovations at the Pacific Coast Builders Conference (PCBC) in Anahe

Bringing Bricks Back To Life with BrickRecyc

BrickRecyc, a machine that removes old mortar from bricks, was invented by three entrepreneurs from Quebec in 2021. Tommy Bouillon, David Dufour, and Hugo Cartier were the innovation's source. The invention emerged out of necessity. Tommy Bouillon, head o

Are Your Employees Safe While Working In Hot Weather?

As the temperatures rise outside during summer months, so do the risks that employees working in hot conditions may be harmed by the dangerous effects it can have. Exposure to high temperatures can be deadly. It’s your responsibility as a business owner