Side Story: Product Watch-Anti-efflorescence Additive for Cement-based Mortar Systems

Words: Dan KamysOctober 2008

Mortars

Elotex has introduced ELOTEX ERA100, a re-dispersible powder additive designed to eliminate primary efflorescence in stuccos, tile grouts, skim coats, cement powder paints and other cement-based mortar systems. A highly active, resin-based anti-efflorescence compound, ELOTEX ERA100 exhibits good mixing properties, is compatible with other additives, and has no detrimental effects on working properties. When cured, ELOTEX ERA100 eliminates or drastically reduces the occurrence of primary efflorescence and increases water repellency. yMAS For more information, visit www.nationalstarch.com. Return to Table of Contents
Construction Robotics Upgrades to Gold in the 2026 Masonry Alliance Program
December 2025

The Mason Contractors Association of America (MCAA) is delighted to share that Construction Robotics will upgrade their Silver partnership to a Gold partnership in the 2026 Masonry Alliance Program.

Industry News
Read More
MASONRY STRONG Podcast, Episode 34 Recap: Major Ogilvie, CEO at Ogilvie Strategies, LLC
December 2025

On this episode of the MASONRY STRONG Podcast, Major Ogilvie joins the set to talk about his days playing football in college, how his journey started, and how he's seen the masonry industry change over the years.

Justin Stengel
The MASONRY STRONG Podcast
Read More
Building the Future of the Trades: STABILA’s International Social Media Day and Verified Social Channels Are Inspiring the Next Generation
December 2025

In an era when social media often shapes public perception more than traditional media, even the most time-honored trades are finding new ways to connect, educate, and inspire. STABILA, a global name synonymous with precision measurement tools is trusted

Elsa Bueno
MAP Partner
Read More
Brickworks Supply Joins the 2026 Masonry Alliance Program as a Gold Partner
December 2025

The Mason Contractors Association of America (MCAA) is proud to share that Brickworks Supply will join the 2026 Masonry Alliance Program as a Gold Partner.

Industry News
Read More