Free Construction Marketing Webcast May 15

Words: Dan KamysFree Construction Marketing Webcast May 15

A webcast from the Construction Marketing Association (CMA) will address the three important aspects of marketing in the construction industry: hiring marketing talent, selecting marketing partners, and improving teamwork between marketing and sales departments. The free webcast for members and non-members is scheduled for Tuesday, May 15, 2012, at noon EST.

Panelists include Jim Scarlata, marketing director for Knaack LLC and CMA board member, and CMA chairman Neil M. Brown. Other panelists to be announced.

“With the fast-changing marketing mix, it is more difficult to find qualified marketing staff and agency partners," says Neil M. Brown. "Establishing effective communications and processes between marketing and sales has always been critical, but has some new considerations with the changing roles of marketing."

Register for free here: www.constructionmarketingassociation.org/CMI_Events.cfm.

 

 
 
GEN NXT: Mason Paolini
May 2026

This month, the MCAA got to talk with Mason Paolini, a mason who has a clear passion and talent for the trade he has such high praise for. Read about Mason’s story and why he sees a future in this industry. Mason Paolini’s career began with a simple desi

Marvelous Masonry: Tianjin Zhongshuge Library
May 2026

It is not unusual today for masonry to be treated as a surface decision rather than a structural one. Too often, brick enters a project late in the process, trimmed back by budgets or reduced to a veneer once the “real” building work is finished. The Tian

Fechino Files: Concrete Pavers around a Pool
May 2026

Many folks over the years have placed concrete pavers around their pool as a nice form of decorative pool deck. Early in the 2000’s, I took a class held by the Interlocking Concrete Paver Institute, then known as the ICPI. At the time I attended the class

Chairman's Message: Staying the Course
May 2026

Spring is one of my favorite times of year. There’s energy in the air. Jobs are picking up. Crews are hitting their rhythm. Schedules are filling up. You can feel momentum building again. And every year around this time, I find myself thinking about con